LONGINES
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LONGIN ES, the world’s most honored watch,

is official watch for most major basketball tour-

 

naments including the N.C.A.A., National
Intercollegiate, and National A.A.U. Cham-
pionships. Longines is also official football
timing watch for 100 colleges; timed the
principal track, swimming, and crew events of
1941; and was selected as exclusive official
timing watch for the 1940 Olympics.

The skill and experience necessary for the
construction of complicated Longines watches,
accurate to 1/10 and 1/100th of a second for
sports timing and navigation has contributed

to the betterment of all Longines watches.

Smartly styled Longines personal watches are
sold by authorized Longines-Wittnauer jewel-
ers; see also the Wittnauer Watch a moder-

ately priced companion line, from $27.50*—

product of Longines-WittnauerWatch Co., Inc., &

New York, Montreal, Geneva.

*Federal Tax Included

 

Winner of ¢ 10 World’s Fair
Grand Prizes * 28 Gold Medals

 

 

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