Knox Reeves Advertising, Inc. 307 FOURTH AVENUE SOUTH e MINNEAPOLIS September 27, 1938 Mr. “Phog" Allen University of Kansas Lawrence, Kansas Dear Mr, Allen: As you know, our client, General Mills, Inc,, through the medium of its product Wheaties has been closely associated with sports and athletics in its advertising for the past several years, An important part of the tying in of athletics with the "Breakfast of Champions" has been the use of signed endorsements, You may also have noticed the type of Wheaties advertising that is used over the air and on magazine back covers such as the Saturday Evening Post, which endorses the theme of clean living and good sports- manship so vividly illustrated by the three famous training rules of Jack Armstrong, the All American Boy who, incidentally, is an ideal among millions of boys and girls. Another type of advertising is that on the back sides of the Wheaties packages, It is the present plan to feature a basketball instruction series on such a group of backpanels for a fall distribution of Wheaties, These backpanels have tremendous appeal to boys and girls, We have included in the past an instruction series from, and action pictures of, the outstanding names in baseball, a series made up of a miscellaneous group of the biggest names in athletics, a series featur- ing the outstanding pilots of America's airlines and many others, We plan to make up this basketball series from instruc- tions given us by yourself and two other outstanding coaches in the country. The instructions which you will give us will be incorporated in layouts to appear directly on the backpanels, Each of these layouts will be submitted for your approval and correction, if neces- sary. If the above meets with your approval, I would appre- ciate having you sign the enclosed contract and state- Knox ReevescAdvertising, Inc. Mr, "Phog" Allen ~2~ September 27, 1938 ment and sending them back to me at once, Please feel free to make whatever changes you may wish in the statement. As soon as these are received, I will shoot out a check to you and will contact you within the next week or ten days in regard to the basketball series, Thanking you for your attention to this matter, I re- main, Cordially yours, KNOX REEVES ADVERTISING, INC, os ee. ae Francis A, Betts mw Date Sept. 27, 1938. “TO GENERAL MILLS, INC, I have reviewed the advertising of WHEATIES and heartily endorse 1% together with theldeals of sportsmanship and fair play as exemplified by it and therefore I freely give to General Mills, Inc. for a period of one year from the date of this agreement the exclusive right in the cereal field to copyright and to use, publish and give publicity in such manner as it may choose to, my photogranh, artist's drawing therefrom, name, autogreph signature, with or without any statemente or testimonials, in whole or part, which I may make or Qien for ad- vertising and publicity of the product WHEATIES anda five you the option for renewing this exclusive agreement under the tevms and conditions outlined herein for succeeding years, Due to the fact that you desire the exclusive orivilege in the cereal _.f1eld for the foregoing rights, which I am-able to five you eo T have not given any currently effective release to any other cereal, it is understood and agreed thet I shall be paid a sum of $ 100.00 for each year that this agreement is in effect, and I hereby acknowledge the payment by you to me of said sum for the period of one year from date hereof. I also give General Mills, Inc. the right to renew this agreement for succeeding years by giving me notice of its eleetion ta renew for an additional year at least thirty (30) days before the expiration of this agreement, or if extended, thirty (30) daye bevore the expiration of the extended term hereof, T make and aopreve for use hereunder the attached statements signed by me. Signed Pras 7 Pest ae tant School _ University of Kansas Witness: Check will be forwarded immediately on recelpt of this release forn, I get a cheer out of watching my boys eat plenty of good, nourishing food. For breakfast especially, I recommend this BREAKFAST OF CHAMPIONS set-up =~ a big bowlful of those whole wheat flakes called WHEATIES, with plenty of milk or cream and some fruit, There's a hearty, well-rounded meal that's fine for athletes in training. What's more, I notice that WHEATIES flavor gets a big hand from just about everybody who eats that dish, Signed Mate Francis As Betts, | Knox Reeves Advertising, Ince, 307 Fourth Avenue, South, Mimeapolis, Minnesota. Dear Mr, Betts: I thank you for your kind communi cation of the 27th instant concerning your client, General Mills, Ince, sponsoring your “Breakfast of Champions" programe | | i ain oles oki we oe or en a ee Whenever it has been possible for me to originate, invent or in- prove upon a basketball commodity « whether shoes, ball, basket, scorebook, or to write a text on basketball = that I have been glad to do. ae ee Postum endorsements. t trunk tke you Witt nob ei that I on eding Wide” hat, or giving your idea a slap in the face so far as other coaches are concernede I have been both Director of Athletics and Physical ee ge oe aa ea - deavored to give to the youth of the instructions cas as cheat oak Oras Oc dines ws Ghee wits Wee ote ototaatig aes and I want to thank you for your lindness in writing mee However, as I have stated above, it is impossible for me to accept. | In 1923 I wrote a text on basketball entitled "uy Basketball Bible". This book had a tremendous sale of 15,000 copiese last year I wrote another text for MeGraw-llill Company entitled “Better Basketball". I am sending you some of the printed material on this texte le! : If there is any way that I can serve you at any time without merely selling my endorsement, it will be a pleasuree With all good wishes, I am Very sincerely yours, é Director of Physical Bdueation, Varsity Daas Coache 4 oe tt be todsedod blnonmanh Ab atsconb au the hall & duty the physreal eh, Cache, for & Pie Yor : hope we may see you here at one of the football games this falls It will be a pleasure to have you some in the offices | : " Very sincerely yours, Director of Physical Hducation, Varsity Rasketball Coaches stil He A li ih it bees ha uy a> August 14, 1958 Dr. Forrest C. Allen Lawrence, Kansus pear Dr. Aliens. Replying to your letter of some time ago in which you requested some specimens of my art work, I am mailing some of my drawings under seperate cover. I have delayed answering your letter for the reason that I was afraid I wouldn't be able to enroll. I am sure now that I can make it if I can get a job there. I am writing Mr. Swarthout in regard to the enroliment fees and expenses of the art course. If you think it necessary I will come down to Lawrence early and pernaps find a Job that way, as I am anxious to get things lined up so I can go to school, | I know the delay of this letter makes it hard for you but if there is any chance at ali for you to help me find a job lI would appreci- ate it very much... Would appreciate hearing from you in the near future. \. Sincerely, fap Baie 153 South Fighth Salina, Kanses Mire Roger | 153 South Sth Salim, Renee Dear Rogers i eins tik a As a ys tel oe and she pronounces it excellent. z Let me know when you will come to Lemrence tind I er eee eee ae en eek ee the favorable With congratulations and best wishes, I em Sincerely yours, Mire Je Oe Bettis, Sears, Roebuok & Cos, Topelm, Kaxntsade Dear fire Bettis: I do not imow anything about the little wooden footballs I presume those were sold by the concession at the Univer~ sity of Yansas. Neither the Athletic Department nor the Dew pextment of Physical Education have anything to do with these novelties. ‘. Perhaps when you ¢ procure ome. But to de Ska eee a aa peed a@ ake progrens are published Seal te ee Raceean Clube It is not wmder the control or mpureiaicn of the tniwesity of Sanaa Mystenl Beaten Corporetione — However, I wes glad to do this for you, and I am returning your thirty-five cents. UNIVERSITY OF KANSAS LAWRENCE DEPARTMENT OF PHYSICAL EDUCATION ‘ October 6, 1938, ~ Mre Je O- Bettis, DA Sears, Roebuck & Coe, Topeke, Kansase Dear Mr. Bettis: I have received your letter of October 5th, in which you say a friend of yours is collecting footballs which are usually sold for 25¢ at the football games. I em assuming that you refer to football prograns which are sold for that amount at the football games. I am enclosing herewith the program of the Texas-Kansas game ~held in Lawrence on September 24. 2AGMAA AO YTI2@ASVIAU : BOVIBAWA.! HOITADUGA JADIBYHS 4O Yate TRATAa di Teele sah st a ¢@ fro a wk eo. em «ooo 3 goydeot ,ataec seated ,ategoT et xR200 > be et Ki ,hiee et eo oe eaanteg [Lajz76¢i sit ta 4G8 tot ib fo2 ete ao keiw 4, eee . : cre 5 Ay Heetine a BHilRO't 1 Ziad % oa r hau ie . af “er E o SEnTaR {isdyoot eri 4 ; ; : 0 2a rm. a al Lact oot BILLS , a Font Lat oh ee Yo H so btw omag 6senei-eghke? edt to metyo1g edt dtiwered gniecloug ms worden 4 podptqo2 LL2E#EY ni pfe f“—> fe Fs J MDD Piri Macs image? gta we. Sa, ene ican to idheuba [eoteyit tq totoer id efose) [ladtedanti-veteta \ lite de Oe Bettis, Sears, Roebuck & Coa, Topela, Kansase Near lire Bettis: I have received your letter of October Sth, in which you say a friend of yours is collecting footballs which are usually sold for 25¢ et the football gamese i an assuming thet you refer to football programs which are sold for that anoumt et the football gues, I an enclosing herewith the program of the Temas-Kansas game held in Lawrence on September 24. . Sincerely yours, Varsity Basketball Coache — F14126-S ¥ t SEARS, ROEBUCK AND CO. et ACTA). STORES “We Serve e, Shop at Sears the Nation - and Save repay veniont to send it in the near fubures Fath boot wishes, T oa | Director of Physical Haueation, Varsity Basketsall Conch, — if Sale Sees Cneeee Sh ay SNe AE SON nent, which I am always happy to heare | With kindest regards to all of you, I am Very sincerely yours, Coach We Harold Brome, University of Nebrasia, Lincoln, Nebraskte . Dear Harold: I have talked to Cwim Henry and he of the necting of basketball today, and as yet I have had no : ut rennan I oe tok placing oo ging ever s ciie tia ha! uianine Meniin tad se is Shas Whek they atcha Widhty Ged eaniten Of On wekaan ccaches' inectings in the Big Six Conference. i thougit it might bo wei to yaae this thought on te yous - With all good wishes, I aa Mirector of Physical RACERS, ——e CASHEL Coashe University of Kansaie Dear Mire Eakors § t am imterested in Imowing how Mire Wellhausen is getting along in his new wrk.e I wonder if you would send me a report of his progresses I trust thet everything is going well with yous THE UNIVERSITY OF KANSAS LAWRENCE WATSON LIBRARY C. M. Baker, Director September 22, 1938 Dy. Forrest C. Allen, Director of Physical Education 105 R K.U. Dear Dr. Allen: I am glad to report that Mr. Wellhausen has taken hold of the job and is doing intelligent work. So far I have not asked him to do certain tasks involving handicraft as I haven't had time to supervise him. It looks now as though he would fit into our needs nicely. Very truly yours, Cre CMB :M Director of Libraries. to Inow wint Ab bad %o oxy rogarding ny letter 0 hime We got lucky against Missouri and the Aggies, — ‘but we will have a tough game up at Jmese : It wes swell to see you and Dorothy dow in lire Re Ce Paine, Sales Department, Beech-lut Packing Coe, Cana joharie, New — Dear lit. Paines I have yeosived your letter of the 16th instant, and this is a wonderful surprises. I had expected that you would reprint these wrappers, but it ig, mighty nice of you to make this generous adjustment, I would says ‘I have ‘eng been wtrong for the Resehelut predate and this more than fair treatment makes me more soe I do not smoke nor drink, and I have alwmys used a Beoch-lut conplies mint as a little nicety to pass along as a friendly gesture. Again thanking you for your generosity and kindness, I en lirector of Physical Education, Varsity Basketball Goache a Mel Griffin Clarence Douglass Milton Sullivant Ray Pierson = K. U. 1923, Law. Won a letter in . track in 1922 = ran the 440. Is State Commender of the American Legion. St. Peter and Satan = got into an argument over | human possessions. “Where will you get a lawyer?" - | O'Leary 's thet Mree Allen will not be able for Russell, Kansas, tis morning He is with the Stanolind 0i1 is one ‘vied end has a young daughter, which I think the determining reasons which caused lirse Allen to think go out to seo then this mornings trust that I may have the pleasure of seoing I leave Burlington. It wes a grea Director of Physical Sducation, Varsity Basketball Coache