ARCHERY NEWS
And IDEAS

Series—B

September, 1939

A Service of the L. C. WHIFFEN CO. of Milwaukee to those interested in keeping

posted on means and methods of improving archery knowledge and instruction.

Dear Instructor:

There is no time like this first moment to sea " i i

Ss nc : y, "Hello again," or in
case this is the first season you have received ARCHER is”
may I say, "Welcome", ‘ ee

Have you noted the extraordinary development in archery interest?
National advertisers sre using archery features. News reels ag well
as news papers and photo magazines are playing up archery right along
Well, all these things have led to a very substancial increase in the
number of people, both men and women, who have taken up archery as
their favorite Sport activity. This publicity has been responsible
for the instalation of municipal archery ranges in hundreds of cities
throughout the country. In other words, archery is no longer thought
of as something the Indians used to do. It is a healthy, modern Sport.

All this makes it doubly importent that
: a nat you present archery to your
groups in the most interesting and Satisfactory manner aapaibic

eral a oa to avai | of the problems that have raised their
ugly heads to give the leritimate manufactr ip
oe f irers of good equipment the

These are problems directly affecting schools as well indivi

just getting started in archery and ne should know a.
ani most serious is the matter of inferior equipment produced by some
person who conceived the erroneous idea that anyone can meke bows and
arrows without a thorough understanding of the art, ora knowledge of
the sport. The result is almost always extremely unsatisfactory. The
bows supplied are not built weil which results in undue breakage.
Usually, they are not of the proper weight, and finally, they are not
worth a fraction of what they cost. The arrows are often an improper
length, poorly made and a severe hinderance to the shooting ability of
even the beginners, Did you ever stop to realize that the finest ar-
chers in the world cannot shoot crooked arrows straight? How would
you like to learn to bowl with lopsided bowling balls, or play golf
with eggshaped golf balls and clubs all out of proportion to your
height? Archery demands an enormous amount of co-ordination and skill
It i8 $0 difficult to learn to do well, that it requires carefull in- ;
struction and guidance, and should be done with the proper equipment.