Mate Francis As Betts, |
Knox Reeves Advertising, Ince,
307 Fourth Avenue, South,
Mimeapolis, Minnesota.

Dear Mr, Betts:

I thank you for your kind communi cation of the 27th
instant concerning your client, General Mills, Ince, sponsoring
your “Breakfast of Champions" programe | |

i ain oles oki we oe or en a ee
Whenever it has been possible for me to originate, invent or in-
prove upon a basketball commodity « whether shoes, ball, basket,
scorebook, or to write a text on basketball = that I have been
glad to do. ae ee
Postum endorsements.

t trunk tke you Witt nob ei that I on eding Wide”
hat, or giving your idea a slap in the face so far as other coaches
are concernede I have been both Director of Athletics and Physical
ee ge oe aa ea
- deavored to give to the youth of the
instructions cas as cheat oak

Oras Oc dines ws Ghee wits Wee ote ototaatig aes
and I want to thank you for your lindness in writing mee However,
as I have stated above, it is impossible for me to accept.

| In 1923 I wrote a text on basketball entitled "uy
Basketball Bible". This book had a tremendous sale of 15,000
copiese last year I wrote another text for MeGraw-llill Company
entitled “Better Basketball". I am sending you some of the
printed material on this texte le! :

If there is any way that I can serve you at any time
without merely selling my endorsement, it will be a pleasuree

With all good wishes, I am

Very sincerely yours,

é

Director of Physical Bdueation,
Varsity Daas Coache