UNIVERSITY OF LOUISVILLE LOUISVILLE, KENTUCKY OFFICE OF THE PRESIDENT December 7, 1937 Dre Forrest C. Allen University of Kansas Lawrence, Kansas Dear "Phog.": Your volume, "Better Basketball," has just come in the morning mail. Congratulations to you first on the appearance that this book makes, it is extremely well gotten up; and second on the organization. I have read the Preface and looked over the Table of Contents. It seems to me that you have a winner, an even better one than its predecessor. Cordially though hastily RAK-rtw JOHN C. GROVER KANSAS CITY, MO. December Seventh Nineteen thirty seven Dr. Forrest C. Allen University of Kansas Lawrence, Kansas Dear Phog: Thanks very much for the copy of "Better Basketball" which arrived yesterday afternoone I know its the last word in this sport at the present time and thank you very much for having thought of me. We were so glad to see part of your family at the Missouri-Kansas game Thanksgiving. Both you and Mrs. Allen looked young and well. I am in receipt of the Stanford Daily under date Friday, December 3, announcing in scareheads that John Bunn has been elected Dean of Men at Stanford. This is quite a boost for John, and you also had much to do with John's pre- paration for this important place. Again, thanks and best regards. Yours si iy. JCG/HH C. Grover ‘Another ieoeing Basketball — Book by Dr. A few years ago, Dr. F. C. Allen, University of Kansas basketball coach, published “My “ Basketball Bible,” a book on the coaching and training of basketball players. It was widely read by instructors and others. interested in game strategy and the technical side of the sport. _ Whittlesey House, McGraw-Hill Book company, has just released “Better Basketball,” another tome by the Mt. Oread maestro, modern, more complete and even more in- teresting than the first. It is essentially a work for coaches, trainers and others who wish to keep abreast advanced methods of instructions, but anecdotes and in- teresting experiences make it a pleasant companion to any basket- ball fan. A special chapter is devoted to Allen of Kansas| officiating. Individual and team | offense and defense are exhaustive- ly treated. Individual technique and training are stressed and the author also describes a series of drills by means of which funda-| mentals may be taught. A comprehensive chapter on the treatment of athletic injuries ex- plains to trainers how to keep the players in shape. Diet and condi- tioning are given special attention and Dr. Allen even goes into, the subject of pre-game and between- game activity. There are 163 action photographs and 86 diagrams of plays. It is one of the most complete and interest- ing stories of the game yet’ written. W. LAURENCE DICKEY MARION B. SHARP EBEEOR GEN. MANAGER O 1 KANSAS CITY JOURNAL’ DOST DAILY AND SUNDAY KANSAS CITY, MISSOURI December 6 Dre F.CeAllen University of Kansas Lawrence ,Kansas Dear "Doc": Last night I read the first three chapters of "Better Basketball" and found it intensely interesting. I intend to finish it at an early date. If ohhers find it half so interesting, it can't miss, Congratulations! Incidentially, I hear you are up with another winnter. Right? Sincerely, ee p a / ff ire Duane, Yarael, Sports Editor, | Gees Sane icine, Cheyeme, Viyaninge - Dear Mr. Yarnell: agrveahoxteonnalen - teust some time that I. may have the you betters Tt was vary generous of you to write as you Jemuary 22, 1938 Sincerely yours, Director of Physical Education, FCAsall | Varsity Basketball Coache WYOMING'S LARGEST NEWSPAPERS THEY BLANKET THE STATE Wyoming State Tribune (Evening) The Wyoming Eagle (Morning) PUBLISHED BY CHEYENNE NEWSPAPERS, INC. ALFRED G. HILL TRACY S. McCRAKEN Cheyenne, Wyoming January 17, 1938 prs FF. Cs Ailen, University of Kansas, Lawrence, Kansas. Dear Fog: I turned your book over to our sports editor (who is a former Wichita boy) and he turned out the accompanying article. All the data may not be correct, but I thought it was really quite an appreciative and good piece. I am next on the list to read the book, and I appreciate very much your thoughtfulness. With best personal regards, I am SAU Sincerely ,; UNIVERSITY OF KANSAS THE SCHOOL OF LAW LAWRENCE January 19, 1938, De. Fi. Gs Allen, Director of Physical Education, University of Kansas. Dear Dr. Allen: I am deeply grateful for the autographed copy of your latest book. After studying it, I feel that it should be classed as an encyclopedia and not as a book, but however classed, it is a splendid work. But you have done more then write a book. You have created a symbol and justified invercoliegiste athletie¢es as & university activity. Unless athletics promote’ proper ssi ob jectives of a university, they are not justified. The ultimate purpose of the university is better citizenship, end these contests as conducted under your leadership ‘are not only sports in the proper sense of that term but are also wholesome forces for loyalty, decency and greater strength of mind and body. So conducted they are not only justifiable but are indispensable adjuncts to the university life. I am very happy to have both the book and the friend- ship expressed in its giving. Sincerely yours, Professor of Law. THE HAYDITE CORPORATION OPERATING UNDER LICENSE AGREEMENT WITH AMERICAN AGGREGATE COMPANY MANUFACTURERS OF HAYDITE CONCRETE PRODUCTS HAYDITE AGGREGATE gs LIGHT WEIGHT AGGREGATE ‘REG. U. S. PATENT OFFICE 32ND AND ROANOKE ROAD TEL. VALENTINE 6969 KANSAS CITY, MISSOURI Jamuary 20, 19358. Dr. Forrest C. Alien, Physical Education Director & Basketball Coach, University of Kansas, Lawrence, Kansas. Dear "Phog:" It was more than kind of you to remember me with a copy of your recent book, “Better Basketball." The book itself and the sentiment expressed with your autograph, are things thet I will treasure the rest of my life. I have already read a couple of the more reminiscent chapters and can certainly include my own with the other congratulations that I have read and heard about, regarding the result of your efforts. I do congratulate you, "Phog," and know that you are getting a lot of satisfaction out of the distribution of your work. Also your article in the current number of the New York Athletic Club's magazine is very interesting, and shows your recognition as an authority by that fine sporting body. With every good wish for your continued success and again expressing my great pleasure in having received an autographed copy of the book, I am Cordially yours, a DFS :W Dan F. Servey February 3, 1938.6 es, Rasalan Gs Weodeutt, Departacnt of Ewtanology, University of Kansase Dear Woodys Thanks very much for your kind note of "y 29e I greatly appreciate what you said about the new book, and em glad that you like ite . With best wishes, I am Sincerely yours, Rivestor of Pleyxtenl’ Haale Varsity Basketball Coachs OFFICE OF STATE ENTOMOLOGIST _ Southern Division of Kansas H. B. HuncERrorp ENTOMOLOGICAL MUSEUM H. B. Huncerrorp Raymonp H. BEaMER Tue UNIversiry oF Kansas Wanwick BENEDICT LAWRENCE DEPARTMENT OF ENTOMOLOGY H. B. Huncerrorp KaTHLEEN C. DorErInc Paut B. Lawson Laurence C. WoopruFrF Raymonp H. BeaMeER Marta A. CAMERON January 29, 1958 Doctor F. C. Allen 105 Robinson Kansas University My dear Doctor Allen: I should like to express my sincere thanks for the copy of “Better Basketball." The Tales of Yesteryear were most enjoyable, especially since most of the actors in those little dramas were known to me. But I am coming to know basketball better, if you will pardon the paraphrase, from reading the text of one who has proven a master of a great sport and a great master of sportsmen. Most sincerely, Laurence C. Woodruff LCW:C SR, ANMRLGAN SLORASOLUBLISHAYG, Co), INCORPORATED 105 NASSAU STREET, NEW YORK Jan 11, 1938 My dear Dr Alien ee err ee ae ee wae : ee Your book has received a number of nice notices, and + thought you would especially interested in the enclosed from Editor and Publisher. I have been so busy of late that I have not had time to look at it thoroughly, but it certainly is attractive in format. I trust that Mrs Allen and yourself are well, and with best wishes for you both-- <2). Sea blgiiy youre ) \ ha Dopo D / f / we / Ce SW, of including ; about livelyihing’ from the ] Duchess of Windsor to the Far East- ern struggle. His comments on the latter are particularly interesting and timely: Some of them sound as though they migi.c heve been expressed only yesterday. The fairness that is mani- fest toward Japan is a little startling, not because the author can be accused of unfairness on other counts, but simply because most of our informa- tion from other sources seems to be based on a hate-Japan thesis. He says: “China is no Japanese territory, but Japan’s excuse for making war on China is that she must protect her nationals against attacks instigated by Russia, and also to prevent China from becoming communized by the Soviet Republic.” That is a sample of the provocative nature of Mr. Carter’s book.—C. G. T. a IT WOULD BE difficult to find a more complete study of a sport than that which Forrest C. Allen presents in s new book, “Better Basketball,” ublished by Whittlesey House. This volume, selling at $4, goes into minute detail on the various types of play and it carries well over 200 excellent photographs and diagrams to illus- trate each point the author makes. It is obvious that Mr. Allen, who is bas- ketball coach at the University of Kansas, knows the game inside and out.. His book will be of interest to newspaper sportswriters both in a general sense and as a book of refer- ence on the fine points of the game. a ALTHOUGH MOST newspapermen have by this time learned the rudi- ments of expressing facts and opinions in readable English, and in some cases have adapted their technique to radio or the lecture platform, a new book, entitled “Write and Speak Better,” written by two Boston University professors, should not be ignored. Messrs. Hoffman and Davis, who compiled the volume, have done as complete a job of covering the essen- tials as we have seen. The book is long, but its complete- ness and directness make it an easy book to use. In succession, it deals with the patterns and organization of thoughts, the best methods of putting them in sales letters, reports, and such, and the finer points of putting those thoughts into understandable language. Two chapters in particular will be of interest to the newspaperman. The first deals with the methods of writing advertising copy, the psychological factors to be considered, the effects on the public of certain types of copy presentation, and similar details which are common knowledge to the copy- writer, but of special value to the oc- casional ad composer. The second of “into .. Ralph vitae... University journ The bibliography . “Foreign News Sources. eign Press,” has been pu the Burgess Publishing Comy. is a scholarly compilation of the _ essary books for newspaper writers 0: foreign affairs, for it covers almost | every possible source of information. The books and periodicals listed, classified into (a) the press and in- ternational news communication, and (b) the foreign press, deal in some detail with communication and news- gathering agencies, censorship, propa- ganda, the press in diplomatic affairs, and press relations in war time. The foreign press section lists books and articles which discuss the press in every important nation.—J. A. In the Periodicals Judge, entering its 57th year of publication, celebrates this month with a “Jubilee Number.” It contains reprints from old issues, beginning with 1881, and includes contributions from Mark Twain, Ellis Parker Butler, Benjamin de Casseres, Franklin P. Adams, Sigmund Spaeth and many others. “The Eagle Strike is Settled” is an edi- torial in the Jan. 5th New Republic. Saying the result was ‘‘distinctly a compromise,” the writer nevertheless boasts: ‘“‘Despite its in- ferior resources of money and political influ- ence the Guild was able to effect crippling cuts in both .the advertising linage and the cireulation of the Brooklyn Eagle.” Doris Fleeson, co-author with her husband, John O’Donnell of ‘‘Capitol Stuff,’’? the Wash- ington column of the New York Daily News, is a contributor to Jan. 8th Saturday Evening Post. Her article, ‘‘Missy—To Do This. F.D.R.” is about Marguerite Le Hand, pri- vate secretary to the President. The annual Honor Roll of Nation magazine appears in the. Jan. 1st issue. Among the nominees are Herbert L. Matthews of the New York Times and James M. Minifie of the Her- ald Tribune. Both men are correspondents in Spain. Paul Y. Anderson of the St. Louis Post-Dispatch is also cited. “Public Housing To-day” is also in Nation. Marquis Childs, Washington correspondent for the St, Louis Post-Dispatch wrote it. John Holmes, poetry editor of the Boston Transcript, is represented in the January At- lantic Monthly with a poem, ‘“‘Boy Reading.’ ® INTERNATIONAL SERVICE Sydney R. Clarke President 76, Rue des Petits-Champs Paris, France Telephone: Opera 66-27 Cable Address: Ricantalir, Paris Travel Experts New York Representative: A. T. Henderson Company, Inc. 551 Fifth Avenue New York, N. Y. VAnderbilt 3-4760 _ Desk Coache-= Thanks for your letter. These are all the releases I have left save one copy for our file. I shall send the book along later, by mail, as you suggested. I have your old Bible, $006 Mullen and Mesch are feeling better s0 we'll try to give Missouri a better game at Columbia thar we gave them here. Tison nearly beat us. : Herold Keith. Sincerely, fas... Peet 2 IN STRUCTION CARD (NOTE: Carefully follow cheer-leader’s lead. When stunt number is called, turn toward the field the color of card indicated. Hold cards at eye level. Sit directly behind person in front of you.) COLOR CHART Stunt No. Stunt No. Stunt No. Stunt No. Stunt No. Stunt No. Stunt No. Stunt No. (Leave this card tacked to seat) basketball NORMAN, Febe ===Since Dre Fe C. "Phog" Allen, the eminent Kansas basketball coach, brought the perennially brilliant Jayhawkers to Norman for the Big Six championship game with the Sooner Eoy Scats,- it might be appropriate to glance between the Red and Blue jacketed covers of Doctor Allents new book "Better Bas~ ketball" and take a look tucbeins Not so compact as Nat Holmants neat opus "Winning Basketball" because of the tremendous scope shes denied tutor attempts, "Better Basketball" nevertheless ranks with Holmants volume as the outstanding textbook on the mechanics of the sport and far surpasses anything previously written as an omibus and source= book on the game, The Kansas coach has been kidded in some of the early reviews for cramming poetry, statistics, recipes ( including that of his famous orange egg=nog ye music, etc. into the book along with the actual basketball, However, over on page 191 where he starts talking about screening ( team maneuvers by which the defensive man is blocked out so an offensive man may be freed for a shot at the goal ) Doctor Allen will hold even the sharpest critic enthralled, Any high school coach who will study these chapters closely and teach them patiently will strengthen his team's offense and lay a foundation that may lead to a better job. And when he gets over to part IV, “Athletic Injuries and Emergencios," the doctor penis throws a block on his subject, That's ies ts got that "Dr," in front of his name, studying athletic injurics at medical school, and this section is one of the finest in the book, High school coaches, and after all the book was pointed at them, probably will cat up the same digressions the critics objected to, For instance they'll appreciate being told how a dirty ball should be cleaned with harness soap because they wontt be able to afford a new ball every week, page two They'll also like the tip on how to stop a star's nosebleed in the one= minute period the rules allow, because most of them won't have substitutes good enough to put in the starts place should he have to leave the game. In fact many readers will hold that this completeness is the book's greatest charm. The Kansas coach chats informally about officiating, equipment, box office appeal, esprit de corps (don't overlook this, coaches), broadcasting, and twelve~ foot goals. In fact it's almost impossible to mention any phase of the game, no matter how closely or distantly related to actual play, that this book doesn't treate Moreover it is profusely illustrated with diagrams that are plain and easily understood, and pictures posed by the same Kansas players Oklahoma fans have seen in thrilling action many times at Norman, The Kansas coach's flair for dramatization crops out in the final section which he titles "Tales of the Yesteryears," All these stories are valuable to coaches in that Doctor Allen tells how he keyed up his boys for the championship games, what he told them that made them want to win. And any coach will tell you how extremely important this team psychology ise That's the way the book goes, It's just "Phog" Allen talking about basketball and what man in the country knows more about it or has taught it more successfully? (22 championships in 28 years)? What's that? You still want to know how "Phog" stopped that noseblecd? Write the McGraw-Hill Book Company, New York city, enclose your check for four bucks and when the book comes, turn to pago 425, basketball NORMAN, Febe jW--Since Dre Fe. Ce "Phog" Allen, the eminent Kansas basketball coach, brovght the perennially brilliant Jayhawkers to Norman for the Big Six championship game with the Sooner Boy Scats, it might be appropriate to glance between the Red and Blue jacketed covers of Doctor Allents new book "Better Bas= ketball" and take a look therein. Wot so compact as Nat Holmants neat opus "Winning Basketball" because of the tremendous scope the Jayhawk tutor attempts, “Better Basketball" nevertheless ranks with Holman's volume as the outstanding textbook on the mechanics of the sport and far surpasses anything previously written as an omibus and source-= book on the phic The Kansas coach has been kidded in some of the early reviews for cramming poetry, statistics, recipes ( including that of his famous orange egg=nog ), music, etc. into the book along with the actual basketball. Howover, over on page 191 where he starts talking about screening ( team maneuvers by which the defensive man is blocked out so an offensive man may be freed for a shot at the goal ) Doctor Allen will hold even the sharpest critic enthralled, Any high school coach who will study these chapters closely and teach them patiently will strengthen his team's offense and lay a foundation that may lead to a better job. And when he gets over to part IV, "Athletic Injuries and Emergencies," the doctor really throws a block on his subject. That's where he got that "Dr." in front of his name, studying athletic injuries at medical school, and this section is one of the finest in the book, High school coaches, and after all the book was pointed at thom, probably will eat up the same digressions the critics objected to, For instance they'll appreciate being told how a dirty ball should be cleaned with harness soap because they won't be able to afford a new ball every week. Theyt11 also like the tip on how to stop a starts nosebleed in the one# minute period the rules allow, because most of them won't have substitutes good enough to put in the starts place should he have to leave the game, In fact many readers will hold that this completeness is the book's greatest charm. The Kansas coach chats informally about officiating, equipment, box office appeal, esprit de corps (don't overlook this, coaches), broadcasting, and twelve~ foot goals. In fact itts almost impossible to mention any phase of the game, no matter how closely or distantly related to actual play, that this book doesn't treat. Moreover it is profusely illustrated with diagrams that are plain and easily understood, and pictures posed by the same Kansas players Oklahoma fans have seen in thrilling action many times at Norman, The Kansas coachts flair for iy Aiaiks acti on crops out in the final section -which he titles "Tales of the Yesteryears," All these stories deb. volun to coaches in that Doctor Allen tells how he keyed up. his boys for the championship games, what he told them that made them want to wine And any coach will tell you how extremely important this team psychology is, That's the way the book goes. It's just "Phog" Allen talking about basketball and what man in the country knows more about it or has taught it more successfully? (22 championships in 28 years)? | , What's that? You still want to know how tice” wteneed that yinwobloat Write the McGraw-Hill Book Company, New York city, enclose your chock for four bucks and when the book comes, turn to page 425, December 18, 1937. Mr Neal Vherry, Lawrenee Memorial High School, 2» Kansase My dear Neal: | : You just have me as a continucus + friend. It ws fine of you to write to Lyman Towdin and <0 . Be Ap Thamase ahah san Gr 4s Sos te Sour Sotnane pleases me a Y on taking your letter hone to show trae With best wishes of the Yuletide season, 1 Sincerely yours, OAH Director of Physical Education. SARs tie ails Gekeh GP aaide & aptaten ocetbdigu upon my expressing thenks to youl. ‘3 umferstend you have a greet Christuas tour exranged ~ liew Orleans? or sane other woaderful trip, iam sures I imow you will have e good time, and I am wishing you thate | gga i Yuletide season, I an ‘Very Sincerely yours, — PeeK iNet Tgi et SCHOOLS he . Birch Superintendent Neal M. Wherry Lawrence, a Assistent Superintendent December 14, 1937 Dr. F. C. Allen University of Kansas Lawrence, Kansas My dear Phog: It was generous for you to write as you did. We were glad to buy the books because we thought that we got our money's worth. We appreciate, and I am sure the readers will be intensely in- terested in, your autographing the books. I, my- self, have enjoyed reading the book and our librar- ian reported the other day that she was swamped with calls for the books. As a matter of interest I am inclosing copies of a couple of letters I am writing today. Cordially yours, fu Neal M. Wherry 6118-MB ine. 2. December 14, 1937 Lyman Newlin Business Manager, Follett Book Company Chicaro, Tliinois Dear Lyman: = sileaion sun weer shipment of our last order of books, reeeived today. Check in the amount of 945.28 is iIn- élosed herewtth. I would like to eall your attention to "Phog”" Allen's new book “Better Backetball.” It is just off the press of MeGraw-lHil11 Book Co., Ine. “e think so much of this book that we bought four copies for our school, only one of which goes to the sthlietics department. Our head English teacher oe Se ee Yeey pieneed with 16 end we Soe nat the boys are crazy ebout it. is not t Just © book on athletics but introduces a ot tanatnay and narrative along with athietic ique. The eight short stories--true stories--are much better then the Horatio Alger stories I used to read when a Cordially yours, Neal M. Wherry December 14, 1937 Ure Be Ae Thomns Commissioner, -.5.H.G.AsA. Toneka, Kansas Dear Friend: May I suggest that you give "Phorm" Allen's new besketball beck an item in an early issue of the Kansas Athlete, In our school we have been #0 enthused thet we bought four coples in spite of the price. The first day the books wore in the Library the librarian reported thet — had been worth what they cost beenuse one of most sone boy customers hed been ing in one cf them and had kent quiet. Our head English teacher has eprreved the book for use in English elesses. Besides containing vlenty of good technical information, with mumerous drawings end pletures, the book abounds in good psychology. “srecielly to be commended to the high school student ere the eight game short stories, e are very enthusiastic about the book and think that the teachers and students of any high school should be. We have been sorry to heer of your {liness and trust that this letter will find you fully recovered, LUrse lislene leachen, Sprague Specialties Coe, Nerth Adams, Masse Dear Urse ligachens | Seimecilig % wetted julia euigy ot "rather Basketball", which you requested, duly autographede T Riek Gk 4% Wilk he beneteed in pped them, oat that you will enjoy ite Your Money Order was made out to "Forrest C. Green", so I endorsed it that wy. Thanking you for your order, I am October 22, 1938. 5 Helene Meacham, Specialties Co Miss Meacham: ; I have received your inquiry of October regard to my new book on basketball. This entitled Basketbell", and is and Company of llew York. It se’ls for * e th : i regret that it is impossible for me to you &@ Copy CeOsde llowever, if you desire an copy of “Better Basketball", I will be glad it to you postpaid on receipt of your check or for $4.00. . , : Thanking you for your inquiry, I am 4 to : d Very sincerely yours, Mivector of Physical Education, FCAsAH me Varsity Hasketball Coache TELEPHONES: B04 805 SPRAGUE SPECIALTIES COMPANY RORTH ADAMS, PLASSACHUSETTS October 18, 1938 Dy, Fo 6. Alien Kansas University Lawrence, Kansas Dear Dr. Allen: Please enter my order for immediate Shipment C. 0. D.: 1 copy your latest book on basketball which gives up- to-date information on the game from the coach's view- point. Yours truly c/o Sprague Spec. Co.