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A Great Innovation to the game of Basketball
“In Goes the Ball .. On Goes the Light” August 28, 19357

PY. Forrest ©. Alien,
University of Kansas,
Lawrence, Kansas,

Dear Friend:-

I am fust leaving on a trip through the
South and our Mr. Cory is also taking a two weeks
trip through Texas, Louisiana, Mississippi, Arkansas
and Oklehoma. After we have made these two trips we
will hav e covered about two-thirds of the United
States, leaving the tsetritory west of your state as
the only territory not worked. We are doing our
best to cover it by mail.

As I told you at Spirit Lake I am anxious
to get out some kind of sales information to the dis-
tributor's salesmen and the thoughts I gave you there
were part of what I had in mind. Have you had time to
look over this data and rewrite it for me? I also be-
lieve thet this short story of yours on "How to add
thrills to a basket ball game might be used by these
salesmen to advantage. I am leaving today and will re-
turn September Sth. If it is possible to give me any-
thing on these two subjects by then I will appreciate it.

We attended Portsmouth, Chic, Logansport,
Ind., Indianapolis and North Western Coaching Schools
and the reception from the coaches was extremely good.
there is no doubt in my mind now that Bask-O-Lite will
be very popular.

I understend that Dutch Lomberg is one of
your boys and if any chance presents itself try to heap
us sell him Bask-O-Lite.

After you have had an opportunity some time
to talk to Campbell or Royer at Kansas City and have told
them the reaction you get from the coaches and your thoughts
on Bask-0-Lite drop:me a line and let me know their feel-
ings in the matter. I believe they are hunderd percent sold
but am not cuite sure and would like your opinion on the
metter.

Thanking you for your cooperation at the coach-
ing school and hoping to see you in the next couple of

months, I remain ‘
Yours very truly

Yenc