. ey = a a. / IK PORT SC (fp) 6 IK Ds il sees Int BHoh-O-LITE C0. | (49 E. SPRING STREET. : NEW ALBANY, IND. fat RTs A Great Innovation to the game of Basketball “In Goes the Ball . . On Goes the Light” 1 4\- August 4, 1937. \" i Drs Forest CG. Silten, University of Kansas, Lawrence, Kansas, Dear Mr.Allen:- inelosed find check for $100.06 and one of our new folders on Bask-0O-Lite. You will notice we have included your color idea. We are doing very well with Bask-O-Lite and expect it to be a real success this year. What would you think about a small book- let written by you entitled "How to add.more color and thrills to basket ball gsmes". Of course em- phasizing the use of Bask-O-Lite. This folder would not have to be very large and could be gotten out very inexpensivelly and we would distfibute about twenty thousand over the United States. This is just an idea, think about it and I will see you at Spirit Lake Coaching School this month. Thanking you Ter ali the nice things you have done for us, I remain fours Very trucy, REK/c THE BASK-O-LITE CO. o