"Hidden Hunger" ee
Some 800 leading nutritionists, medical men, food technologists,
advertising and public relations representatives, and business lead-
eka a the food industry took part in this conference, One of the
outgrowths of the meeting was the establishment of a National
Nutrition Committee, with sub-committees for each state.

Promoting good nutrition. through educational channels was one
of the first things the conference docided to do in stimulating
interest of Americans in this vital subject. Further agroement was
reached in using motion pictures as one:of the educational mediums
for telling the story of good nutrition.

There are certain factors concerning distribution of educa-
tional movies in American theaters which are of first importance.
Few, if any, theaters will show a straight educational film
simply because the general public goes to the movies to be cntecre
tained, not trained,

When Swift & Company elected to sponsor a first-class
Hollywood film as one contribution of this industry to the National
Nutrition Program, it was decided that the production should be as
entertaining as possible, and yet put across a factual, authentic
story of right cating.

For that reason, "Hidden Hunger," the film you are about to
see, has been produced in an allegorical style. You will see the
famous character actor, Walter Brennan, three-time Academy Award
Winner, and star of many pictures, including "Judge Bean,"

"Come and Get it," and "Sergeant York" play the part of an average,
good American farmer,

Walter Brennan was lent by the famous producer, Sam Goldwyn,
for this film. Brennan was intensely interested in the subject of
good nutrition, This interest helped him turn in an outstanding

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