Why You Need the Good Light
Provided by a New I. E. S. Better
Sight Lamp

—to protect the eyes of children in your home.
20% of grade school children and 40% of col-
lege graduates suffer from defective vision.

—to protect the eyes of older people. 75% of
all people over 50 have defective vision.

—to give you better light for sewing, which
is generally much harder on the eyes than
reading.

—to save your energy. One who uses eyes
under poor lighting conditions for prolonged
periods frequently suffers more nervous mus-
cular tension than a manual worker.

NORTHWESTERN PUBLIC SERVICE

 

 

 

 

 

 

 

 

 

THE BIGGEST LITTLE STORE ON
MAIN STREET WHERE BETTER
THINGS COST LESS

Welcome INVITES YOU

Our stock is complete with new fall
merchandise. Every item a nationally
advertised item. A complete line of

Christmas Gifts.

eGGG SUITS AND O’COATS

x e@FREEMAN SHOES

eGORDON HATS

e@HOLEPROOF HOSE

NAVIN e@ COOPER’S UNDERWEAR

e@SHIRTCRAFT SHIRTS

eBEAU BRUMMELL TIES

@RABHOR ROBES |
HOTEL Do Your Christmas Shopping Early
E. A. SEVERIN, Mgr. OGGE we

MITCH ELL S D KRESGE BLDG., MITCHELL.-S.D.
r . .

 

      

Stiyle-Quality-Economy

 

 

 

 

 

 

SDEA JOURNAL e November, 1935 143