Knox Reeves Advertising, Inc.

307 FOURTH AVENUE SOUTH e MINNEAPOLIS

October 3, 19358

Mr, Forrest C,. Allen

Director of Physical Education
University of Kansas

Lawrence, Kansas

Dear Mr, Allen:

I certainly appreciated your reply to my letter
of September 27,

I can well understand your feeling in regard to
endorsement of various products, Were I in your
position, I feel sure that I would take a similar
stand,

I hope that we may take the liberty of contact-

ing you at a future time, should any proposal
come up that will be of mutual interest.

Incidentally, your two books on basketball are
really tops. They contain a heap of information
of great value.

Sincerest best wishes,

Cordially,
KNOX REEVES ADVERTISING, INC.

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Francis A, Betts
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