18,

In order to have the pool in operation for the major part of the first
season, the contractor started construction as soon as only $2,000 had been
raised.

At Weleetka, Oklahoma, the city furnished the land, water, light
and power and the Lions built and operated the pool for five years at the end
of which time the city was to operate the pool and turn the profits over to the
Lions Club Park Funds for beautifying the city parks.

Various types of benefits may comprise part of the public campaien
to raise funds, These may include all sorts of athletic events, theatrical
performances, concerts and exhibitions.

Before the days of the WPA the cash required for some pools was _
reduced by contributions of labor. In Gerden City, “ansas, merchants agreed to
cancel some of their old accounts if the debtors would donate the equivalent
in labor on the construction of the new pool. This obtained considerable
construction labor, cost the merchants practically nothing since they had con-
sidered the debts uncollectable, and reestablished the debtors self esteem,

In other cities, members of the sponsoring organization, and sometimes others,
have contributed lebor as well as cash.

The public should be definitely sold on the idea of a new pool even
though it is not necessary to have their approval of a bond issue or other dir-
ect aid in financing, This requires good publicity.

The first source of publicity is the local newspaper using both news
stories and paid ads. The editor will usually be very glad to cooperate and
should be furnished with stories and with data from which he can prevare his
own articles, These should explain the advantages of a swimming pool to any
community and especially to this specific on-. Some of the points which may
be stressed are: Swimming is healthful exercise: pool eliminates danger of
Swimming in insanitary and unguarded places; keeps youngsters out of mischief
by oroviding something definite to occupy their time; attracts non-residents
resulting in more business for local merchants.

In addition to the nevspapers, publicity may be obtained through
talks before all local organizations; posters - possibly a contest for the best
one; handbills which can be distributed by the Boy Scouts; and many other methods
which can be developed by an active committee,

Both when planning the pool and when promoting it, consideration
should be given to its uses outside of the swimming season. A few of the larger
pools have been used for ice skating and I know of one at a private school which
is used for boating during the spring and fall.

In New York City, the large pools vith fairly level bottoms are
used for games such cs paddle tennis, badminton, handball, shuffleboard, and
even tennis. Empty wading pools also give excellent sports for the youngsters
to roller skate and ride their tricycles.

Small pools are not as adeptable to "off-season" uses but the
bathhouses can be used for many other nurposes. ‘here built in a park, the
bathhouse can be used as dressing quarters for participants in other sports,
Equipment may be removed from the dressing rooms and the space used for game
and reading rooms or handicreft projects.

Many of you undoubtedly noticed in the last issue of Reach & Pool
that the new project at Charlotte, .C., includes a community house and bathhouse
the second floor of which consists of one large room serviced from the kitchen
below by a dumb-vaiter. This may be used for dinners or dances. The dressing
stalls and lockers will be removed from the ~omen's dressing room and the space
used for other purposes betvern swimming seasons. The building will also contain
special locker rooms for golfers.

These special uses of pools and bathhouses can be used to advantage
to gain support for the project by shoving that the facilities can be used the
year around and will serve persons other than those who swim,

To summarize, a swimming pool may be successfully promoted for various
conditions in a vide variety of vays but each campaign should be based on a