2

"THE PROMOTION OF A SWIMMING POOL"

By

C. M, Roos
Manager, Peoria Veter Company

The adage, thet there is more to the grapefruit than that which enters
the eye, can very antly be applied to svimming pools, long before excavation
begins or concrete is poured, there has been effort put forth by civic minded
individuals. The mere promotion of o svimming pool is not often difficult
to accomplish, but the promotion of a successful swimming pool involves careful
planning end selling to the public. The ideas expressed by Dr. Roos are
vorkable as evidenced by the most successful results in the shape of the
minicipal pool at Cairo. ("here he formerly vas manager of the ~ater comvany).
Practical ideas in swimming pool planning combined vith personal experionces
in the field of public relations give the author special and outstanding
qualification to present his most important topic.

ex FX kK *