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CHARLES C. SPINK, FOUNDER POSES BE DSP NCE 156: 8) 6

 

 

 

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J. G. TAYLOR SPINK, GENERAL MANAGER

 

 

Che Sporting News

CHARLES -¢. SPINK .& SON :
NEW YORK OFFICE

her Boke NE Se ERS

HOW TO PLAY
THE DOPE BOOK

535 FIFTH AVE.

CHICAGO OFFICE
549 W. RANDOLPH STREET

BASEBALL GUIDE ' :
THE SPORTING NEWS .
THE SPORTING GOODS DEALER St i Lo = 8 NM i
THE SPORTING NEWS RECORD BOOK e yor $ 2 LSSour
BASEBALL REGISTER - THE GAMES 400 & ril 21 1943
p 3

THE SPORTING GOODS TRADE DIRECTORY

Dr. Forrest C. Allen
University of Kansas
Lawrence, Kansas

Dear Dr. Allen:

Though a bit disappointed to think we don't number
you among our regular readers, especially during the basketball
season, I am happy to comply with your request regarding the
issue in which you were featured. This is enelosed.

I look forward to your reaction as it will be con-
veyed to Mr. Spink and hope you will get into The Sporting News
reading habit before long. Last year was our figst in the field
of football, hockey and basketball. It was my pleasure to
handle all this non-baseball news and I am also pleased to re-
port that our response to the basketball coverage was favorable;
nothing glowing, but somewhat encouraging.

We have been rewarded / for this expensive experiment
though, by many letters from the boys in service who find our
paper one source for a bit of all sports. Starting next week,
Mr. Spink, at another great personal loss, will reprint an eight
page tabloid edition of The News for overseas consumption at
the War Department's request. This distribution numbers into
five figures and we feel highly honored at the recognition.

Your interest in The Sporting News is appreciated.

ee

HGA: mlm