October 50, 1937.

Up e Bernard Je Archer s
23 South 6th Street,
Zanesville, Ohio,

Dear Coach Archer:

ZI om very heppy to have r letter of
the 28th instant. I am glad to de what I can to help
you in your difficulty,

: Answering peer questions in order, I do
have my boys work on set plays to the split second in
timing, passing and cutting. I set these plays up, have
one men feint in one direction to use up this split
second timing, and then just at the psychological as well
as the actual favorable moment I have the fellow drive to
arrive et the exact location at the proper time. One man
moves rapidly while another man covers his conswning time
by feinting or dodging. This ts absolutely necessary so
thet the play may be successful, ;

You work on timing plays just as an
ertist would on e canvas. There must be not only strict
attention to duty but there mist be inspiration, fore-
sight, ani a sixth sense involvafigboth in the make-up of
the teacher and the players. It is not an easy matter
to teach this timing and scoring.

  

| i have just written a new book, of which
I am sending to you a short deseription. I woula suggest
that you write to Mr. Curtis W. McGraw, of the McGraw-Hill
Seok Company, 330 Yest 42nd Street, New York, inquiring as
to the oxact time the book will be published. It should
be out in less than & month, ;

This book tells all about the timing,
eutting and seco ~~ these plays, some of which appear
in The Scholastie | oach. oe

A man must be at 4 certain place and at a
certain time, and he must not pull out or indicate by
movement of the eye or foot just where he is going.

i know that you will get more > alga oy
money's worth from this book, if you purchase it. If
this explanation of mine does not clear up the thing for
you, write me again. :