the. Northside Municipal Court broad-
casts, a device later used in some 26
- cities.
Generally, WHB features news and
music, but it has a method of “block
programming” which allows one period
to feed into the other, caters directly
- to a particular type of listener. In the
morning, the station aims at the farmer,
city worker and housewife. Typical fea-
tures: livestock estimates at 6:25, Musi-
cal Clock from 7:15 to 9:00, with the
day’s market report on the fruits and
vegetables available at 8:25, the Weath-
erman broadcasting at 9:15 and various
tips on the shopping prospects in the
city. Davis carries “block program-
ming” further than most other stations
by carefully choosing music, announce-
ments and other special ingredients to
satisfy specific moods. The station fea-
tures music in the afternoon, but has
yet to attain the standing which its
morning programs enjoy.
Still Waiting
Although John Schilling founded
WHB back in 1922, the station still
goes off the air at sunset, reaches its
latest hours in June and July, when it
subsides at 8:45 p. m. Davis has worked
long and hard to get a full-time license,
thought he had finally reached his goal,
when the government’s recent “freeze
order” on manpower and materials
popped up to stymie it for the time
being. While most station managers
would remain discreetly mum about
such matters, Davis has even discussed
his troubles with the FCC in WHB ad-
vertisements, as when in an ad devoted
to Henry Goldenberg, WHB’s “calm

chief engineer,”, he barked: “FCC

please note! Our application for full-
time operation on 710 kilocycles is still
pending.”

But Davis refuses to be seriously con-
cerned with such temporary setbacks.
Now 48, he has lived through a time
which, as he puts it, “saw the kerosene
lamp give way to the jet propulsion
highball,” and he has enjoyed every
minute of it.

Bouncing about as he does, Davis has
rafts of friends all over, is a frequent
topic of conversation in the trade. In
one such discussion he was termed a
“wonderful fellow” whereupon another
in the group, after musing a moment,
said: ““‘Wonderful — perhaps —- but the
word is picturesque.”

TIDE, Fepruary 15, 1945