TUESDAY, MARCH 18, 1941, “

FOOTBALL GUIDE
WILL HAVE NEW
DRESS AND FORM

Spalding’s Will Quit Job
~ After Printing Book —
Since 1894 Season.

By LAWRENCE PERRY.

As the culmination of the!
greatest winter of coaching
transfers, resignations and fir-|
ings that football has seen in
years, if ever before, the greatest:
change of all is herewith an-
nounced. |

Upon the highest authority

our correspondent suggests that
ootball enthusiasts take a lin-
gering look at the annual foot-
ball guide for 1940. Its like will
never be seen again. Those paper-
bound volumes, their covers bril-
liantly colored and always con-
taining an action football picture,
or an unnamed gridiron hero
staring ferociously, will no long-
er adorn the news stands and
book stalls late in summer as
harbingers of autumn.

A. G. Spalding & Bros., pub-
lishers since the first volume ap-
peared in 1894, feeling they had
at long last done their bit, asked
the National Collegiate Athletic
Association, sponsors of the
book, to find another publisher.

A New Sort of Book.

This the N. C. A. A. has done.
The name of the firm may not
be announced at this writing.
Suffice to say it is well known,
with adequate facilities, financial
and otherwise, to carry on pub-
lication.

But it will be a new sort of
book. Its format will be changed
and many innovations incorpo-
rated. Spalding’s has always
published this indispensable vol-
ume at a ancial loss. May-
be the new publishers will also
face a deficit year after year.
But this is by no means certain
as the new firm is resourceful!
and may turn a loss into a,
profit.