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CA.GULT FOR MEN

919 NORTH MICHIGAN AVENUE
CHICAGO

December 6, 1944

Dear Friend:

Once every generation sport produces individuals whose names
will live as long as the world reads sports pages and thrills
to the sight of a perfect athlete performing as only he can.
The basketball wizard of this generation was Hank Luisetti,
Stanford’s immortal forward, and the January issue of ESQUIRE
magazine features this unforgettable cage star in a full-color
gatefold reproduction of an original painting by James Bingham,
LUISETTI SCORES AGAIN. The setting of the picture is Madison
Square Garden on December 30, 1936, when Hank Luisetti led
Stanford to victory over Long Island University in a game that
proke a three-year winning streak for L.I.U. The accompanying
article, HANK LUISETTI: BASKETBALL WIZARD, was written by
Purdue’s coach, Ward Lambert, and points out the qualities that
made Luisetti a basketball giant.

Six-foot-three, big-handed, loping Hank Luisetti did much to
break down the sectional barriers of basketball and give the
great game the nation-wide scope it deserves, says Coach
Lambert. He and his Stanford team helped spread the gospel of
the game from Pacific to Atlantic, sometimes biasing new trails
and always performing in a way that made the game’s fans remem-
ber him and want him, or players like him, to come back.

You’1l want to see this exciting painting of an exciting event
... you’ll want to read Coach Lambert’s description of the top
pasket-hitter of this generation. Look for this double-dose of
basketball thrills in your January issue of ESQUIRE, today!

Cordially yours,
ESQUIRE . The Magazine for Men

Chorlutte Voven

cw/mac Charlotte Warren

 

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