HOW PERMANENT IS

REDUCING#®?

THE SAD PART about most reducing
courses is that results are temporary.
Mrs. Jones loses fifteen pounds and
looks ten years younger. But the course at
the gym is over. The rigid diet Mrs. Jones
endured for the sake of fast reducing be-
comes the next thing to starvation. She
goes back to regular meals. She doesn’t
want to embarrass her hostess by refus-
ing a cocktail before dinner. And, when
the crowd stops at the diner in the small
hours of the morning, she doesn’t want to

be the only one not eating...

So, slowly, the fifteen pound burden
creeps back. It is almost impossible for

Mrs. Jones to go back on the rigid diet

without the gym course to buoy her up.

And the gym course was expensive. So...

The advantage of Exercycle over other
methods of reducing is that the initial cost
is all you have to pay—Exercycle is yours
...a permanent solution to your reducing
problem. You can use it every day, so can
your family. It is completely silent and
vibrationless and Exercycle carries the
usual factory guarantee. It is finished in
an attractive neutral shade that will blend
with any wall color—it will not interfere
with the decorative scheme of your bed-
room. And Exercycle can be purchased
on a convenient payment plan, if you

prefer.

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