FRED MEDART MANUFACTURING Co.

POTOMAC AND DE KALB STREETS

SAINT Louts, Mo.

R. E. WEINZETTEL
SALES PROMOTION MANAGER January 26, 1941

Dr. Forrest C. Allen
University of Kansas
Lawrence, Kansas

Dear “Phog":

Under separate cover, I am sending you a copy of the current issue of
"rriday", which publication appears to lean toward the radical side. Be
that as it may, I note you are quoted in this publication, concerning
the high speed of today's type of basketball.

After reading this article, my thoughts for 1941 as cmcerns Goal-Hi
have more or less crystallized and I want to discuss them with you at
this time.

Qur sales have taken a decided slump, which we believe is largely due
to the time of the year. However, we want to revise and stimulate them
for spring and we hope to be able to accomplish that objective. How-
ever, I think tmt it is going to take the best efforts of all of us

to realize a substantial volume of Goal-Hi business this year, and l
know, without question, that you are anxious to cooperate.

In view of the controversial nature of the article I am sending to you,

I wonder whether we could not get some real publishing company, like

the Life organization,to get behind Goal-Hi. I think that there may be

a tie-up between this "Friday" article and a further stand by you a
(inasmuch as you have already gone on record as stating the present aA. &
game is too fast), and I believe further that Life might be approac ore
by you with the idea in mind that even though present day basket is

not "all good", neither is it “all bad", i.e., that basketball¥is a good
game for a few super-athletes 4ma{that basketball has many desirable
features for the masses who are not in a position to play the game on a
big time team. In other words, you could lead up to Goal-Hi as the
answer in that it retains all the good of basketball, but none of the
super-strenuous features. You get that angle all right, I am sure,
"Phog". ‘The next step would be to attempt to get Life to give a good
feature story on Goal-Hi as the game that retains the good of basketball
for the masses and by having a feature writer and a photographer come
out to Lawrence, between you and me, we could set up a pretty good

piece of powerful publicity.

As you know, we have dumped a lot of money into Goal-—Hi during the last

STEEL LOCKERS____ STEEL WARDROBES____STEEL SHELVING____GYMNASIUM APPARATUS____GYM SEATS____BASKETBALL BACKSTOPS____PLAYGROUND APPARATUS