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FRED MEDART MANUFACTURING Co.

 

POTOMAC AND DE KALB STREETS &

SAINT Lours, Mo.

E. J. MEDART
PRESIDENT

April 23, 190

Dr. Forrest C. Allen,

Director Physical Education and Recreation
University of Kansas

Lawrence, Kansas

Dear Dr. Allen:

Answering your letter of April 19 to Roy Weinzettel, relative to the
donation of a Goal-Hi to the Governor of Kansas. JI now also have your
letter of April 8 in which you request that we donate a Goal-Hi to Mrs.
MacCurdy 5

Roy has been away on an extensive tour of the East for the past several
weeks, and I do not expect him back for another week or ten days. In
the meantime, your letter regarding Mrs, MacCurdy had been forwarded to
Roy and has just gotten back here.

Roy's entire trip, in fact, his entire time during the past six months,
has been devoted to the promotion of Goal-Hi, and, while orders are
steadily increasing in volume, I am sure you have no conception of the
amount of money we are investing and the order volume required to let us
get up to a break-even point.

Very recently we had to increase the commission allowance to our district
managers to keep them happy and satisfied. In other words, so far as we

are concerned, the money is all going out and virtually nothing coming in
as yet. Whether this can be put over in a way to make it pay us is still
a question, However, it will require further investments in advertising,
general promotion and sales contact.

The donation of a Goal-Hi standard to some of your friends and associ-
ates may seem to you to be of no consequential expense in a scheme as big
as this. You know, of course, that the cost of one advertisement is of
much greater consequence, but it has always been a hard and fast rule of
our Company that we do not donate our merchandise, If I wanted a Goal-
Hi for my own personal use, I would pay for it at dealer prices. The
same thing would apply to Roy or any other officer, director or employee
of our Company. Several of my directors have made donations of Goal-Hi
units to schools with which they are associated, and invariably they

have had to pay for them.

You can probably imagine that in our business, which is largely with
charitable organizations, we are often called upon to donate merchandise,

STEEL LOCKERS____STEEL WARDROBES____STEEL SHELVING____GYMNASIUM APPARATUS____GYM SEATS____BASKETBALL BACKSTOPS____PLAYGROUND APPARATUS

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