FRED MEDART MANUFACTURING Co.

POTOMAC AND DE KALB STREETS

SAINT Louris, Mo.

R. E. WEINZETTEL
SALES PROMOTION MANAGER

October 18, 1940

Dr. Forrest C. Allen, Director
Department of Physical Education
University of Kansas

Lawrence, Kansas

Dear "Phog";

While we have enjoyed a fairly satisfactory volume of business on
Goal-Hi, it is a noticeable fact that we have not succeeded in get-
ting this new game adopted by the large city school systems. I
think the largest order we have ever had was twenty for Omaha, I
believe we succeeded in selling about five in Cleveland. However,
other large cities like New York, Chicago, 5t. Louis and Los Angeles,
and even the smaller cities of from 350,000 to 500,000 population
have not, as yet, adopted the game of Goal-—Hi.

Undoubtedly, the reason lies in our not having properly promoted it,
and the natural question is whether we could afford to make some
special effort to get Goal-Hi adopted by the larger cities. Un-
doubtedly, if we could get it into two or three of the larger school
systems, that would be the entering step to other large cities.

The question is what type of promotion might be done. Of course, the
' cost has to be within reasonable balance with the potential volume

of sales. I am of the opinion that ordinary advertising, ordinary
letter-writing or ordinary sales calls have been futile. The thought
occurred to me that maybe some arrangement might be made with you to
devote a month or so of your vacation period to a special effort to
promote the idea of the game of Goal—Hi in some of the larger cities.
If this would appeal to you, the question is how would you go about
it.

I thought maybe you might have some ideas on the subject which, of
course, is naturally interesting to both of us.

(
With kind regards, I remain

Sincerely,

   

PromO6tion Manager

REWs Jc

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