>

FRED MEDART
ioe MANUFACTURING Co.

 

 

POTOMAC AND DE KALB STREETS SAINT LOUIS, Mo.

E. J. MEDART
PRESIDENT

January 23, 19,0

Dr. Forrest C. Allen
University of Kansas
Lawrence, Kansas

Dear Dr. Allens

T saw a letter in here today from our Chicago Office, to the effect
that ewe and Campbell are going to capitalize on our advertising
and the publicity that has been given "Goal-Hi" with the "Uni-Goal",

I think Roy is going to write you, suggesting that you see Lowe and
Campbell in Kansas City, which, of course, as you know, is their home
office, and I think you are acquainted with most of the officials. I
do not know that we can stop them from doing this, but you may be able
to sell them the idea that a firm of their high standins ean hardly
afford to be a pirate in this field and that they can probably do a
lot better by getting behind the, legitimate, equipment for the new

game which you have auementeds

T think as time goes on we are going to call on you for more service
of this kind, and in that conection I wonder if you really appreci-
ate the magnitude of this sales potentiality. I saw a letter from
you some months ago in which you exhibited some impatience about our |
not making an individual sale and in which you talked about our
spending $200.00 for printing of the Rules Book..

TI have just authorized an appropriation of $40,000 for advertising
and promoting "Goal-Hi", Now, that means that we will have to sell
10,000 of these units during 49),0 to break evens But.JT am not con-
cerned about our ability to do that. if we can maintain more or less
of a monopoly on the apparatus used for this new game, and I think we
can with your‘help. |.

You may think we have been a little slow in getting started, but to
work out ‘a plan of this kind for all that there is in it we have to
get our sales work thoroughly systematized. Our work during the past
few months has been the appointment of:district' managers to cover the
whole United States, These district managers will have charce ofa
territory in which they will appoint as many Sales agents as possible,
in additionito dealers, and-when the ball starts rolling it will go
pretty fast. ee

STEEL LOCKERS___ STEEL WARDROBES____STEEL SHELVING___GYMNASIUM APPARATUS____GYM SEATS____BASKETBALL BACKSTOPS____PLAYGROUND APPARATUS