FRED MEDART
MANUFACTURING Co.

 

 

 

POTOMAC AND DE KALB STREETS SAINT Louis, Mo.

RoE. WEINZETTEL

SALES PROMOTION MANAGER October eh, 1939

Dr. Forrest C. Allen
University of Kansas
Lawrence, Kansas

Dear Phogs

First of all I want to thank you for the very much appreciated expression
of sympathy. I find it difficult to tell you how much I value your several
remarks.

I am glad to learn that the Goal-Hi standard with the adjustable height fea-
ture has been received and is being used. Concerning the question of some
type of rubber base that would serve a dual purpose of protecting highly fin-
ished gym floors and also serving to anchor the base to the floor, this is to
advise that we have developed something that is described in the brochure we
are now having printed, and I think you will find it very much in order. This
solution differs from the sample we sent you in that the under side of the
round base has been drilled in six places so that rubber buttons can be snap-
ped into place in the drilled holes, and these rubber buttons, equally spaced,
will serve as a protection for floors and will also have a tendency to hold
the base in the desired position, i.e., prevented from creeping.

I am having an enlargment made of the youngsters playing in the backyard and
will send it on to you for your associates who ——e so willingly with
us in taking the photographs.

I think you will be interested in knowing that the Rules Book is now on the
press, as is the brochure mentioned above and we have about six areas in the
United States roped off for test mailings, which will go forward just as soon
as the printed material is available. By "test mailings" we refer to several
different approaches that we are going to make to the same types of prospects
in order to learn which of the several ideas are likely to bring the best re-
sults. As a result of those findings we will then prepare a large national
direct~by-mail campaign.

Even more important, and I am sure it will be a source of pleasure to you, is
to learn that yesterday I received our first order for one of the Goal—Hi
standards with the round circular base and the adjustable height feature from
Monmouth, Illinois. You will remember sending me about eight or ten letters
from people who wrote youe I acted upon your acknowledgment and wrote each of
these parties, and this first order, which came in yesterday, is a result of
that very limited approach. We didnot have any advertising material and were

STEEL LOCKERS____STEEL WARDROBES____ STEEL SHELVING____ GYMNASIUM APPARATUS____GYM SEATS____BASKETBALL BACKSTOPS____PLAYGROUND APPARATUS