WINDOW DISPLAYS FOR LOCAL STORES

For the last few days before the date of the Caravan, the
Committee could get some worthwhile publicity with little effort
by asking all the important stores in town to work the Caravan
in one way or another into their window displays. The simpler
the idea suggested to him, the more likely the store owner is to
cooperate. Three uncomplicated ideas ere suggested on this and |
the next couple pages.

First Display Idea

This will require the cooperation of the local newspaper
(the editor is on your Committee, you know). From the paper's
photo collection, photographs could be obtained showing Army
bombers and Army guns - preferably heavy artillery - in action,
if possible, The paper should be asked to make up enlargements
of these pictures (the ordnance plant footing the bill) which
can be distributed to all the prominent stores in town - perhaps
three or four to each store, depending on the number of its
Windows,

The store need disturb its merchandise display only to the
extent of placing the cnlargement in the front of its window
along with an appropriate display card. If the photo can have a
sentence or two describing the action in the picture (for in-
stance, "U.S. Army's ‘Long Tom! Blasts Nazis in Italy"), so mech
the better.

About 14 by 20 inches is a good size for the window card.
It could be worded something like this:

When It Comes to
FIREPOWER
the U.S. Army
has what it takes?!
See the
FIREPOWER
CARAVAN
place - date - hour
Free!
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