MUM Passes Laboratory Tests!

LAUNDRIES AND STORES are often asked un-
fairly to take. responsibility for garments
damaged at the armpits by deodorants which
contain chemicals injurious to fabrics.

To promote a better understanding of the
subject, the AMERICAN INSTITUTE OF LAUNDERING
conducted special tests to determine the ef-
fect of various deodorants on fabrics. Samples
of wool, cotton, silk and rayon were treated
with the deodorant, placed in an oven for 48
hours at a temperature of 98° F. (body heat).
Then the fabrics were washed under the same
conditions as in a commercial laundry.

Finally the four samples of material were
tested for tensile strength with a Scott tester
and it was determined that those impregnated
with MUM showed no fabric deterioration at-
tributable to contact of Mum with the fabric.
As a result MUM was awarded the Textile Ap-
proval Seal of the American Institute of
Laundering, indicating that Mum is harmless
to fabrics.

 

Good Housekeeping Magazine's investiga-
tion of Mum included acareful study of Mum's
effect on fabrics, in addition to chemical
analysis as proof of the safety of the ingre-
dients used in Mum, plus actual use of it by
a large group of girls inthe Good Housekeep-
ing organization, which Good Housekeeping de-
scribes as a practical use investigation.
Therefore, when Mum says that it will not harm
or weaken fabrics, that statement is supported
by Good Housekeeping's Guaranty Seal:

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Mum has also been studied and commended
by Parents' Magazine Consumer Service Bureau,
and as a result is allowed to use the above
seal.

Comments from Students questionnaired
after a study of Personal Daintiness

WHY IS DAINTINESS IMPORTANT
AND A DEODORANT THEREFORE NECESSARY?

Other people will think more of you if
you are careful of personal daintiness.

Daintiness really tells what kind of

person you are.
Because it helps one in his job.

We must be dainty and pleasant before

’ people will bother to know us.

WHY DO YOU SHAVE THE UNDERARMS?
More comfortable and helps prevent odor.

To acquire a neater appearance in short-
sleeved dresses.

WHY DO YOU WEAR DRESS SHIELDS?
Because they help to keep me daintier.

Keeps me from having to clean dresses
quite so often.

WHY DO YOU LIKE TO USE MUM?
Because it has proved very efficient.

Actually does what it is supposed to
do =-=-- remove odor.

MUM takes such a short time to apply and
I feel my clothing is safe.

MUM is effective and does not stain. It
is not greasy.

lasts longer and gives me best results.

Because its creamy texture is not in-
jurious to tender skin.

Because it prevents odor all day.

MUM combats odor without stopping per-
spiration altogether.

MUM has been the first deodorant I have
used and is perfectly satisfying to me.