Daintiness

HAVEN'T YOU OFTEN seen people --- men
and women, too --- expensively and beautifully
dressed, fail to make a nice impression at
all, while another person who has not spent
nearly so much on clothes, fairly oozes per-
sonality Simply because of that tubbed
and scrubbed impression? Freshness and dain-
tiness have a great deal to do with person-
ality.

Daily Bath

SOAP-AND-WATER-CLEAN is a refreshing
state most of us are quite accustomed to, in
this day of tubs, showers and hot water. Even
without these facilities, though, a soap-and-
water sponge bath can do an excellent job in
removing dirt, skin oil, dead skin and per-
spiration. Warm water at first, followed by
cool, is bothrefreshing and protecting. Then
a good invigorating rubdown with a rough towel
finishes off the job and leaves you with that
tingling sensation of health and good will
toward the world.

But the Daily Bath is Not Enough

OF COURSE the daily bath is essential.
But it cannot prevent perspiration odor. A
woman may start off crisp and fresh in the
morning but as soon as she is affected by
tight clothing, close atmosphere, or becomes
nervous or fatigued, perspiration starts,
bringing odor trouble. Of course she can't
stop to run back home and take another bath.
That's the reason a good deodorant brings
her such a sense of security, knowing that
she will stay crisp and fresh all day.

let's see what some authorities have to
say about: it:

"There are certain points in good groom-
ing we usually keep 'mum' about; ... they are
usually smells. We don't like to mention
them. We wouldn't dare say to Susan, 'Darling
you haven't anice smell.’ It sounds so crude
and we cannot bear to see the blush that would
come to her face. But this is the most im-
portant thing to tell you, Susan, if it's
true. You cannot be smooth unless you are
clean, well put together, and have a nice

smell. When you start to get your ‘pin
feathers,’ so to speak --- that is, when you
start growing up, youmust be especially care-
ful about smelling nice. But once you have
taken precautions, you can forget all about
it. The word we are sniffing for isof course
"deodorant'. It comes in liquid or cream form
and it becomes a habit. Itis to be used un-
der your arms, Susan, every morning after you
have bathed. We prefer very small silk shields
for dresses that fit closely. We feel that
we aren't setting ourself apart as an old
maid when we wear dress shields with our best
clothes." (1)

"Remember....that in an office you come
into close contact with people and to pass
muster you simply have to be thoroughly clean.
You may be a whiz at dictation and a general
paragon but that will scarcely offset a dis-
agreeable odor or an untidy appearance. A
daily bath is the first essential and it is
unwise to try to do without deodorants as
well. And if you value your job, and your
employer's sensibilities, you must stay away
from onions and garlic, especially at lunch
time." (2)

"The daily use of a deodorant will pro-
tect your clothes as well as your reputation.
Neglecting this may prove costly to you. To
say that friendships and jobs are at stake
isn't exaggerating the situationone bit." (3)

Why a Good Deodorant is Needed

PERSPIRING IS A perfectly normal func-
tion of the body, to

(1) Regulate body temperature.
(2) Help dispose of waste matter
from the body.

Normally the average human body gives
off about a quartof perspiration aday. FPer-
spiration is increased, however, by

Exercise Embarrassment
Fatigue Excessive heat
Nervousness Tight clothing

Now, in the ordinary course of a school
or business day we are exposed to many dif-
ferent situations which cause us to perspire.

(1) SUSAN BE SMOOTH by Nell Giles; Hale, Cushman & Flint
(2) IF YOU PLEASE by Betty Allen & Mitchell Briggs; J. B. Lippincott Co.
(3) IT'S MORE FUN WHEN YOU KNOW THE RULES by Beatrice Pierce; Farrar & Rinehart

=o =