Personal Daintiness for Women at Other Times

SPECIAL CARE should be taken during men-
struation particularly in the adolescent years.
Scrupulous cleanliness isessential and daily
use of a safe deodorant for sanitary napkins
insures daintiness.

Excessive Perspiration

GO TO A DOCTORif perspiration is so ex-
cessive as to be really troublesome, for fre-
quently this is an indication of a medical
condition which can be corrected by a compe-
tent physician.

Many doctors believe, however, that per-
spiration shouldnot be entirely stopped since
this function of the body has a definite pur-
pose, as described on Page 5.

Qualities a Good Deodorant Should Have

SEVERAL THOUSAND TEACHERS were asked
what qualities they prefer in a deodorant.
They selected the following as essential:

lasting ---effective in preventing body
odors

Will notinterfere with any normal func-
tion of the body

Safe for use on any part of the body

Will not clog pores

Quickly absorbs --- easy to spread

Soothing and healing

Easy to use --- at any time

Safe for skin even right after shaving
the underarm

Harmless to clothing --- won't stain,
fade or rot fabrics

Inexpensive and economical

Available everywhere

MUM HAS all these qualities and belongs
to Type 1 below. Itis a smooth, white cream
which prevents odor while allowing normal
healthy perspiration to take place.

THERE ARE four types of deodorants:

(1) Creams which prevent odor but do
not stop perspiration

(2) Liquids which check perspiration
(3) Creams which check perspiration

(4) Powders which discourage odor

How MUM Acts as a Deodorant —
Quickly and Efficiently

(1) Absorbs the odor.

(2) Tends to inhibit the action of any
surface bacteria that may have in-
vaded the stale anddrying perspira-
tion, thereby guarding against fer-
mentation which causes odor.

(3) Absorbs the liquid part of perspira-
tion, allowing the deodorant to work
quickly.

(4) Chemically combines with any acids
present to make them non-odorous.

From this you will see why MUM is abso-
lutely harmless to the skin ---why many doc-
tors recommend it and more nurses as well as
other fastidious women use MUM than any other
deodorant.

Don't Forget —
Men Need MUM Too

31% OF ALL MEN questioned in a recent:
survey were found to use adeodorant. Of these
many were business executives, professional
men, or salesmen, showing that men who realize
the importance of good grooming consider a
deodorant necessary. The strenuous activities
men go in for and the heavier clothes they
wear mean that perspiration odoris a special
problem unless a deodorant is used.

In this survey of course more men were
found to use MUM than any other deodorant,
for MUM is for MEN too. In addition to un-
derarm use they like it particularly to soothe
tired, perspiring feet resulting from the
heavy shoes they wear.

When Wearing Uniforms

WHEN CLOSE-FITTING UNIFORMS are worn a
deodorant is especially helpful. Inthe sick
room daintiness and freshness of person con-
tribute much to the improvement of the patient
so nurses especially like to use MUM. Patients
as well, welcome its use for theirown comfort
and self-confidence.