{ THE COACH PuBLISHED SIX TIMES A SCHOOL YEAR fs 4 } By oq 4 G; ee } OWE & CAMPBELL , } ATHLETIC GOODS Yf } Kansas City St. Louis Chicago Pittsburgh { } Minneapolis St. Paul Denver Cleveland 4 Cincinnati Dallas Des Moines Charlotte { > Detroit Syracuse Nashville Washington , and 4 § { Horace Partridge , EVERYTHING. FOR. SPORT: 4 Boston Worcester Philadelphia , Subscription Price—Free to Our Customers 4 , Circulation About 50,000 d } M. H. MILLER, Editor. { : 1511 Baltimore Ave., Kansas City, Mo. a ae ae” ae” ee ee ee ee ee ee ee ee Se oe Oe ee America 95 Stronger Because of Athletics OR nearly two years high school college Athletic and Physical Directors have been convinced that in keeping interscholastic and intercollegiate athletics, including physical training activities, going on an intensive basis, they were render- ing a service to their country. Certainly there are few who would doubt that America is stronger in war today than she would have been if our schools and colleges had abandoned their inter-institutional athletics ten years ago. Should any serious consideration be given the occasional suggestions that schools conducting athletics abandon their sports program for the duration the best answer would perhaps be that inevitably other organizations would be asked to take over the responsibility of re-establishing such sports program. College Head Praises Football R. W. Fairchild, President of Illinois Normal School, recently made the following statement on the subject of inter-collegiate athletics: “Football will be the last thing I will ever eliminate. It makes my blood boil to go into a meeting and hear some one decry the value of the sport. There is no question about it’s value. It will be the last thing that will be scrapped as long as I am President of a University.” The majority of high government officials including those of our armed forces are in complete accord on the inestimable value of competitive athletics to the boys who have our fight- ing to do. Former high school and college athletes, amateur and professional, stand out head and shoulders for the job at hand. Their speed, agility and endurance is second only to their in- domitable WILL-TO-WIN! RECONDITICN YOUR ATHLETIC EQUIPMENT Now, more than ever, it is important that you take good care of your athletic equipment. Don’t forget, we have a complete reconditioning service at our Kansas City plant. Have your football, basketball and baseball uniforms cleaned and repaired before storing. Ship direct to 1800 Central Street, Kansas City, Mo. [7] OUTLOOK FOR ATHLETIC EQUIPMENT IN ‘43 (Continued from Page 1) and physical directors prefer the knitted cotton supporters to the part elastic and are making no mistake. These knitted sup- porters can be produced in substantial quantities. Summing up the situation, the best way for the school men to escape the handicap of a shortage in equipment is: (1) To see that present equipment is kept clean and in good repair; (2) To order the new items which will be needed in advance of the need; (3) To accept substitutes in a spirit of good sports- manship realizing that the manufacturers and distributors will do their level best to keep athletics from bogging down in the present emergency. Athletic Shoes Included in Rationing Order At the time we go to press, athletic shoes of all types are under the restrictions of the Shoe Ration Order. There is the hope that later modifications will be made exempting footwear made expressly for athletic use, but, please notice, we said HOPE! Individuals purchasing shoes must supply the vendor with Ration Coupon No. 17 for each pair delivered—neither the buyer nor the seller has any choice in the matter. Schools and other organizations purchasing in team lots may obtain a certificate from the local Ration Board for the total quantity needed, plus a cushion of 10 per cent additional. Shoes purchased on such certificates must remain the property of the tcam-lot-purchaser. RED CROSS OFFERS OPPORTUNITIES HE eae ae. GIVE APPROPRIATE BOOKS ! manpower from the : home front by the rapid ex- | Wray es, % a pansion of the armed forces \CAMPRIGN " é ; YAN SS — MAR.5'S LE emphasizes the services of [,Migcetcnt, | the American Red Cross. |"owartecn (Wh. Important duties of these services can be performed by high school and college stu- dents. Day rooms are provided for a company of soldiers and a recreation hall for a camp. Red Cross clubs have been established in many foreign lands where Amer- ican troops are stationed. An essential need of these points of recreation is books, and the Junior Red Cross has provided thousands of books Victory Book Campaign. Need Girls As Life Guards Water safety offers an ideal field in which college girls can help in our national effort. Unable to secure life guards in 1942, many swimming pools hired young women to fill these positions. In 1943 there will probably be even more such op- portunities. Last year the Red Cross trained more than 60,000 persons in life saving skills. In addition to the task ahead of raising funds to carry on all Red Cross work at home and abroad, large numbers of volun- teer workers must continue in all Red Cross fields of service. There were 3,500,000 such workers in 1942. The 1943 Red Cross War Fund campaign will be conducted March 1 to 31. This period has been designated Red Cross Month by President Roosevelt. The campaign goal is $125,- 000,000, and to raise this sum will call for the utmost support of the Red Cross on the part of everyone. through its participation in the