October 26, 1944.

Mir. F. Wo Lang,
214 Grant Building,
Atlanta 3, Ga.

Dear Mr. Lang:

As I view the situation, only a physisian or trainer or an
athletic director or a coach, or a combination of all of these would
be in a position to sell a large manufacturing firm the manufacturing |
and merchandising rights on a royalty basis. In other words, you would
have to have a person who believed in the thing one hundred per cent,
and that individual must of necessity have a knowledge of anatomy, re-

inforsed by orthopedic knowledge and experience.

It would be necessary to make a trip to the manufacturer to
sell them the idea, and the time, as a minimm, would be three days.
I do not believe any letter would get the job done.

I believe it is easy for you to see how alow has been your
progress through the many years that you have put thousands of pounds i
of energy behind it. You have been persistent, enthusiastic and durable, |
and your effort has been splendid over so many years, but most of the
original progress has been lost due to the fact of personel changes
over the contacts you first made. The executives of the Medart Company
have changed, as a great mmber of the men that I knew are now overseas.

Therefore, I would not care to risk a letter if I actually
wanted to sell the thing.

And the proposition that you made me was so small that it
would not interest me. a

Very sincerely yours,

Director of Physical Education,
PCA:AH Varsity Basketball Coach.