330 EAST 22nd STREET CHICAGO, ILLINOIS Dear Subscriber: The editors of LIFE join me in thanking you for your faith in our new publishing venture. No new magazine ever before received such a heart- warming send-off, and we are doubly grateful for your encouragement given while we are still feeling our way — experimenting, improving, groping, pioneering in many directions. The early issues are just a beginning. Before the gift subscription you ordered expires we hope to present a magazine worth many times the subscription price. LIFE is being mailed from here each week to the recipient of your gift. A return envelope is enclosed for your convenience in sending us your check. So ee jially, aoe P-T CIRCULATION MANAGER