FRED MEDART
MANUFACTURING Co.

 

 

POTOMAC AND DE KALB STREETS SAINT LOUVis, Mo.

RES WEINZETTEL

SALES PROMOTION MANAGER Sep tember 23, 1939

Dr. Forrest G. Allen
University of Kansas
Lawrence, Kansas

Dear Phog?

Thank you for your several letters of the 2lst, each of which has received
our careful consideration.

In the first place I want to say that we consider your suggestion regarding
Major Griffith, L. W. St. John, and others, as being the officials to receive
a little attention in connection with the question of approval of the convex
basketball backboard by the Rules Committee, to be a very good one, and we are
going to want to discuss this with you further, but first believe it advisable
to wait and see what disposition is made of our patent application. Until we
get this patent approved, it behooves us to go slowly on this matter as we
would appear in rather a bad light if the patent was not issued and we made a
great play to obtain approval of the convex idea by the Rules Committee. In
any event, thanks again for the suggestion as you have given it to us, am I
am hopeful we can follow this thought to a successful conclusion.

Concerning another of your letters of the 21st, we want to discuss the ques=
tion of Goal-Hi and attempt to give you answers to several questions that you
evidently have in mind. In the first place, that $29.50 price for the stand-
ard with the round base and the adjustable height feature is not out of line.

I believe Mr. Medart mentioned to you that our price is entirely determined by
the method of distributing same. If we did not have dealers to consider we
could very well afford to cut this price quite a little bit, but in doing so

we would substantially reduce the volume of business. A dealer and his sales-
men must be compensated for their efforts, and that cost must be included in

the selling price. There is no way of getting around that Phog, and just to
check again with you, let us look at this $29.50 price as compared to the $16.80
price the Uni-Goal people quote on an f.o.b. factory basis. Our $29.50 price

is a delivered price and includes the rules book and a lot of promotion designed
to stimulate interest and enthusiasm in a new game. The Uni-Goal is intended
for permanent installation in a playground or schoolyard and does not have the
base, nor does it have the adjustable feature, both of which features, plus the
fact that we pay freight, must be taken into consideration.

We are going to list a Goal-Hi standard which likewise will be used out of doors
for permanent installation and which may be more or less comparable to the Uni-
Goal, at a delivered price of $21.75. Comparing this price with the $16.80 fac-
tory price of our canpetitor, to which you should add about $1.50 for freight,
making a total of $18.30 or thereabouts, you can readily see that our $21.75

price is not out of line.

STEEL LOCKERS___ STEEL WARDROBES____ STEEL SHELVING____GYMNASIUM APPARATUS____GYM SEATS____BASKETBALL BACKSTOPS____PLAYGROUND APPARATUS

4 ge SEL