WHITTLESEY HOUSE

Wruutam E. Larnep, Publishing Director A DIVISION OF THE MCGRAW-HILL BOOK COMPANY, INC. Wiu1aM Pootg, Editor in Chief
Apert P. Mircuett, Sales Manager McGRAW-HILL BUILDING - 330 WEST 42np STREET J. R. pe 1a Torre Bueno, Jr., Editor
Janet Furman, Advertising Ne Ww York 18, N. Y. EuizasetH McKer, Associate Editor

October 235, 1944

Mr. Forrest C. Allen

Department of Physical Education
University of Kansas

Lawrence, Kansas

Dear Mr. Allen:

Curtis McGraw has asked me to check
with some of my associates as to the feasibility
of doing the text which you propose on treatment
of athletic injuries. I don't believe there is
any such book on the market now, although the sub-
ject is covered to some extent in certain chapters
included in regular sports books.

Before going into this thing any
further, I wish you would let me know about how long a
book you propose, and approximately what price you
think it should sell for. Also, to what extent do
you think you would have to illustrate the book? Off-
hand, without digging into the market possibilities
very thoroughly it sounds like a good long-term bet.
Certainly a great many coaches would be interested
in it - high school, college, and grade school, and
I think there would be a pretty fair general market
for the book.

As soon as I hear from you, I will
get definite word to you as to whether we can go ahead
with this idea.

Sincerely,

ld

William E. Larned
WEL: AM