a ees McGrRAw-HiLt Book COMPANY: INC. ee

CURTIS G.BENJAMIN
MARTIN M. FOSS COLLEGE DEPARTMENT

PRESIDENT Mc GRAW-HILL BUILDING
rete Ea Se 330 WEST 42np STREET sere Berner
CURTIS W.McGRAW NEW YORK,N-Y. JOSEPH A.HYLAND
VICE PRESIDENT AND TREASURER PRODUCTION DEPARTMENT
CABLE ADDRESS LONDON HUGH J.KELLY
WILLIAM E. HAWKE “Mc GRAW HILL” NEW YORK ALDWYCH HOUSE,W.C.2. TRADE DEPARTMENT

_ SECRETARY & ASST. TREASURER

October 25th
a 9  -O

Dr. Forrest C. Allen

Dept. of Physical Education
University of Kansas
Lawrence, Kansas

Dear Doctor Allen:

I have your letter of October 21 asking certain
questions about the promotion of BETTER BASKETBALL and giving
me the most interesting picture of your basketball season
and the play-offs for the title. My congratulations to you
even though a bit late and best wishes for the coming year.

I knew in a hazy sort of way that you were pretty close to
the top last Winter and I agree with you that basketball
throughout the country certainly holds the very high interest
and attendance of the public, in fact, basketball many years
ago passed football attendance by a considerable margin.

Of course, I have known that the coaching turnover
particularly among the smaller teams is great but I did not
think it as much as you pointed out which was surprising.

In checking with our Promotion Department, I find
that during the year BETTER BASKETBALL has been included in
six mail campaigns as well as several advertisements. The
main circular used was the full-page one which you have and
a few of our other sport books were included as well. They
pull pretty well too!

During the first part of November, Mr. Egner tells
me that he is having another campaign using the "Scholastic
Coach” and *Athletic Journal” as well which should pretty well
cover directly all of the newer coaches . There is no question
about it but that no matter what book is published, you are
always going to find some people who haven't heard of it even
though it is in their line and has been placed right under
their noses. The book is selling well and the next campaign
should help some more.

With kindest regards,

Sincerely yours,

CWM: HML CH b) : Wefan