Mr. Curtis We MoGraw, 330 Vest 42nd : New York City, Neve Dear Mire McGraw: Thank you for your isindness in semling a cozy of “Dotter Basketball", to lite Ernest Pontiuse a eae ee As he is now at the hand of Station 7 RS 1, I an sure thet om EEA tales ming. Opp ee ee See he athS ue those opportunities to boost the bookie Thanking you for your courtesy, and with best wishes, I am : Very sincerely yours, Director of Physical Education and Recreation, FCAsAH Varsity Basketball Coaches ee McGRaAw-HiLtt Book COMPANY: INC. ae te MARTIN M. FOSS CURTIS G.BENJAMIN PRESIDENT McGRAW-HILL BUILDING COLLEGE DEPARTMENT JAMES S. THOMPSON 330 WEST 42nn STREET FRANK L. EGNER VICE PRESIDENT MAIL ORDER DEPARTMENT CURTIS W.McGRAW NEW YORK,NY. JOSEPH A.HYLAND VICE PRESIDENT AND TREASURER PRODUCTION DEPARTMENT eS oe ADDRESS LONDON HUGH J. KELLY WILLIAM E. HAWKE HILL” NEW YORK ‘ SECRETARY & ASST. TREASURER See a oe TRADE DEPARTMENT January 4 Dr. Forrest C. Allen University of Kansas Lawrence, Kansas Dear Dr. Allen: In accordance with your letter of December 29, we are sending a copy of BETTER BASKETBALL, with your compliments, to Mr. Ernest Pontius. In your letter you mention that we would make such presentations as per our contract. Just for the record, such is not a matter of contract but in most cases where our authors make what we feel a reasonable request for promotion purposes, we are glad to comply. Best Wishes for the New Year. Sincerely, CWM : MK Januery 18, 1940. MeGraw=3i11 Book Company, 330 West 42nd New York City, N.Y« Dear Sirs: Soe ee eee ee oe ee Very sincerely yours, Director of Physical Education and Recreation, FCA sAH , Varsity Basketball Coache McGrRAw-HILL BooK COMPANY: ING. McGRAW-HILL BUILDING 330 WEST 42np STREET NEW YORK,NY. Do you know -—-how best to penetrate a zone defense? ——-the best modern use of screening, plays against the man—for-—man defense, out-—of—bounds plays? A detailed, authoritative exposition of the latest and most advanced tactics of basketball offense and defense, and how to execute them, is only one of the features of this new book that will vitally interest every ardent follower of this game, from coaches and team managers to fans. How to select and equip a team — how to train players, as individuals and as teams — how to handle them before and during the game, and care for their injuries — how to keep them in a winning mood — how to stage the contest - all these and more are fully covered, out of the experiences of a master coach, who has won 21 championships in 26 years of coaching. Forrest c. "Phog" Allen's BETTER BASKETBALL Technique, Tactics and Tales This book fully covers technique, individual player skills, their offensive and defensive movements, handling of the ball, etc. Several well-illustrated chap- ters comprise a thorough analysis and-practical treatment of this important ground- work of better basketball. The tactics of coordinating the play and developing team offense and defense in its most up-to-date form is taken up in detail in another large section of the book. Many hints on the psychology of winning games are given, particularly in the interesting true stories that the author tells in the section entitled Tales, all of which involve those human elements that help players to overcome one-sided scores and adverse conditions and to turn impending defeat into victory. Just a few of the helpful features this book offers: —-163 photographs graphically illustrating individual offense and defense and team offense and defense —-86 diagrams very clearly depicting game formations and clarifying many confusing points —-a comprehensive section on training and conditioning, treatment of athletic injuries, bandaging, manipulation, emergencies,etc., providing many suggestions for keeping men in the game under conditions under which they ordinarily would be lost to the team ' (over —-a important system of motivation, giving set exercises for conducting group drills without the ball in each player's hands —-a detailed treatment of zone defense, man-to-man defense, screening, etc. 10 DAYS' EXAMINATION ON APPROVAL This big, readable manual of "Phog" Allen's methods is backed up by his record. It gives you the do's and don'ts that have won games for him. Makes the average player good and the good team stronger; and anyone who reads it an authority on the game. Send for a copy today for examination. There is no obligation; you merely agree to return the book at the end of the examination period or to remit for it then. Mail the enclosed card now. Very truly yours, R-372 } a McGRAW-HILL BOOK COMPANY, Inc. Coaches— Trainers— Managers— Officials-— The many ideas on staging the contest, creating box-office appeal, raising players' spirits, keeping them in the game, etc.—-practical helps in putting on a good show and winning games——are alone worth the cost of Allen's BETTER BASKETBALL. "A 5—foot shelf in one volume" — Frederick Ware "The most nearly complete volume on the subject that has been presented to the public". - Kansas Athlete "Tf you can't beg, borrow or steal this book, call or write me and I'll see to it that you make the right connections". — Duane Yarnell "The book has everything. All of Allen's basketball savvy went into its making. Every fundamental of the game - every type of pass, shot and play — has been covered with the great fidelity to de- tail characteristic of his coaching". - Scholastic Coach BETTER BASKETBALL Technique, Tactics and Tales By FORREST C. “PHOG” ALLEN Director of Physical Education and Coach of Basketball, University of Kansas ERE is a comprehensive and thorough manual that incor- H porates many helpful facts for the player, trainer- manager, or official, in his own phases of the game, that gives the coach a complete methodology for developing every factor of team and individual skill, and that interprets the spirit and technique of basketball in an interesting and informative way for every follower of the game. The author explains graphically the most advanced developments of the game, and through copious use of diagrams and photographs makes clear every detail of individual and team play. Offense and defense, both team and individual, are exhaus- tively treated. Individual and team technique and training also are fully covered, and all these pointers are coordinated in game and play formations of many types. Besides the full treatment of the technique of the game, the author covers all other departments, from suggestions for officials and managers, to the important duties of the trainer. An entire section is devoted to the treatment of athletic injuries; shows actual tapings, bandages, and braces; outlines emergency measures; covers diet and conditioning; gives scores of valuable pointers for quickly restoring players to condition and keeping them in the game. A special feature of the book is the group of tales of actual games, showing how contests have been won by the use of applied psychol- ogy. These true stories are full of human details that illus- trate the kind of psvchological strategy which causes men to outdo themselves and upset unfavorable scores and adverse conditions. I 2 3 4. 5. 6 7 $ 9. £. iT. te. Loe 13. fy ADE : 14. 163 photograrhs graphically illustrate the individual ae offense, the individual defense, the team offense and the team defense. 86 diagrams depict game forma- os tions and augment the author’s clarifying discus- : sions of mauv ccnfusing and technical points 18. See this book for Jundamentals, Practical Sine points methods, of technique, in - Motivation, and « group training in work through a zone defe mage formation, out- skill Movements’? fundamentals or drills for ense and defe nse; how nse ; “a 3 Set plays from scrim- of-bou against the man-for-man oe Plays, plays -—Scre i s €ning; how and when to execute these plays ~ conditioning Players; Injuries ; handling em —selecting men, Staging the con officiating, etc. Modern technique, the development of plays and players, the fine points of all departments of the game—an inter- pretation and guide for all who super- vise, play, or watch basketball, and adverse co equippin before and during oe & them, would know the game at its best. WHITTLESEY HousE Sports SERIES 490 pages, 6x9, illustrated, $4.00 € men to upset os unfavor- nditions treating all kinds { ergehrics of athletic handling them test, creating box-office appeal ty PT like Hal Contents I. BEGINNINGS 19. The Evolution of Team Defense Sobek ter 8 f the 3 20. Special Defensive Situations : Pol eRaeren in Basketball 21. The Stratified Transitional Man-for- . Officiating man Defense with the Zone Principle The Praying C its Egui fe ee IV. ATHLETIC INJURIES AND . Seasonal Preparation EMERGENCIES z ae eS Men 22. The Trainer and His Equipment A pee Ce Eee 23. Sprains or Synovitis of Jcints 4 : ; 24. Bandaging Head, Arm, and Shoulder ; FECHNIOUE 25. Bandaging Wrist, Thumb, H< nd, and Motivation of Basketball Fundamen- Fingers tals for Younger Boys 56 Sande . : ‘ , : bad ging Thigh, Leg, and Knee an ao tne Stop, and the Pivot 27; Bandaging Ankle and Fost 28. Specific Manipulations ee and the Held Balls 29. Emergencies iil: TACFICS V. TALES OF THE YESTERYEARS The Evolution of the Offense with Its 30. A Phantom in Cleated Shoes Resultant Screen 31. ‘Loyalty First” Undone ~ Offensive Screens against Man-for- 32. The Dream Touchdown man 7-3 A Game That Built a Stadium Offensive Practice Floor Drills 34. Three Obstacles against One Hope Offensive Plays from Center Tip-off 35. A Lifetime in a Night and Out-of-bounds 36. Listening for a Droning Plane Set Offenses against Zone Defenses 37. The Way of the Transgre: sor McGRAW-HILL BOOK Co., INC., 330 W. 42nd ST., NEW YORK eae ree i tee gee elie oe ee wine atic Ts ger ehiath PARE CET YE eta ie ah Ph ees nC era oe is cece z Sauer op matey Te HES wie ey ia Somer Sy sta Se: satis stab Sat ihc Air a eta R er jase Tats wel Sy Bhatt Na Rib a aie celta ca baer ae vienna aie i ht SDA ard ain ie Se hahah Let Raymond R. Camp guide you to the best locales for hunting and fishing,— and show you how to increase your enjoyment and skill at these sports—in all seasons ALL SEASONS AFIELD With Rod and Gun By RAYMOND R. CAMP Columnist of “‘Wood, Field and Stream’’ in the N. Y. Times. Conductor of ‘‘Angler and Hunter’’ Radio Program over N.B.C. Whittlesey House Publication. 352 pages, illustrated, $3.50 HERE and when to hunt and fish—what to expect— what equipment is actually needed—how to select it and how to use it—how and where to find activity in these sports throughout the year: All Seasons Afield deals with the various methods, practices, and equip- ment vital to the successful taking of the many fresh water and salt water game fish and the large and small game animals of the Eastern United States and Canada. It is directed not only at the novice in these sports, although many photographs and drawings were in- cluded for this individual, but at the expert as well. And it is lifted out of the class of mere handbooks by the many interesting and often humorous anecdotes that enliven the chapters and stress the points made. <> fi ‘ ZB 2B arora : Bree ih US Tt ae g TE Yo Ne