COE alice art, McGRAw-HIL_, Book CoMPANY- INC. la i as

MARTIN M. FOSS
_ PRESIDENT

VICE PRESIDENT |

VICE PRESIDENT AND TREASURER
WILLIAM E. HAWK

CURTIS G.BENJAMIN

SECRETARY & ASST. TREASURER

Mc GRAW-HILL BUILDING COLLEGE DEPARTMENT
FRANK L. EGNER

JAMES S.THOMPSON Sen ea are MAIL ORDER DEPARTMENT

NEW YORK,NY. JOSEPH A.HYLAND
CURTIS W.McGRAW PRODUCTION DEPARTMENT
CABLE ADDRESS LONDON :

“ " HUGH J. KELLY
E Mc GRAW HILL” NEW YORK ALDWYCH HOUSE,W.C.2. TRADE DEPARTMENT
October 16

Dr. Forrest C. Allen
University of Kansas
Lawrence, Kansas

Dear Dr. Allen:

I have your letter of October 9 asking for
a list of purchasers of BETTER BASKETBALL, The question
of such a list is not that we do not want you to have
it or would not give it to you if we could obtain it,
but it is the fact that to compile such a list is a
tremendous job.

? If you will consider that we bill between
1,500 and 2,000 orders a day, and, of course, such
orders are spread over our whole list of almost

2,000 titles, you can better visualize the problem.

Each billing number is posted to the
individual title's stock card which means that we
would have to search out each individual billing
ticket among all the half million or so tickets
which have accumulated since your book was published.

It can, of course, be done but it would take
an individual at least a week's time to find all the
tickets and then make a typed list from the names
and addresses on the tickets so found. If we only
had a few titles, such as is probably the case with
the Smith-Grieves Company, it would be one thing but
it is something else with the volume involved.

One of the firms which sell a goodly quantity
of BETTER BASKETBALL is Lowe & Campbell but they buy
many other of our titles as well and hence at the
moment I do not know the exact quantity of BETTER
BASKETBALL they have taken, but it probably has been
around 400 or 500.

I am not sure that I see the point as to
how it would help to more intelligently correspond
with people who have bought the text, but I will try