AN FiAIRDIAN oF The BOARD McGrRAw-HiILL Book COMPANY: INC. See ar

MARTIN M. FOSS

CURTIS G.BENJAMIN

PRESIDENT Mc GRAW-HILL BUILDING COLLEGE DEPARTMENT
FRANK L. EGNER

JAMES S. THOMPSON 330 WEST 42npn STREET

VIGE PRESIDENT wapik MAIL ORDER DEPARTMENT

NEW YO N.Y. JOSEPH A.HYLAND

CURTIS W.McGRAW , :

VICE PRESIDENT AND TREASURER PRODUCTION DEPARTMENT

CABLE ADDRESS LONDON HUGH J_KELLY

WILLIAM E. HAWKE “Mc GRAW HILL” NEW YORK ALDWYCH HOUSE,W.C.2. :

SECRETARY & ASST. TREASURER TRADE DEPARTMENT

January 10

Dr. Forrest CC. Allen
University of Kansas
Lawrence, Kansas

Dear Dr. Allen:

In my letter of December 13 I promised to
let you know the result of the special campaign to
your Kansas list, as well as from the mailing of
10,000 by our School Department.

To date, 5 orders have been received from
the special Kansas list, which is disappointing, but
to our minds is accounted for by the fact that
individual names are much better prospects than where
the position only is used.

During December, somewhat over 300 copies of
BETTER BASKETBALL were sold. Of these, 232 were direct
results of the School Department campaign. The remainder
came through bookstores, which probably was the direct
result of the mail campaign as well. Besides the
orders received for BETTER BASKETBALL, there were
many other of our sports books ordered in connection
therewith as well, so we feel the campaign was mighty
successful and orders are still coming in from it.

. The latter part of January we will publish
Dick Vaughan's book on HOCKEY, That will have a
mailing of well over 20,000 to school and college
coaches and libraries. With the campaign will be
included a full page circular on BETTER BASKETBALL,
so the sales in January and February should be again
satisfactory.

Then, too, in the January and February issues
of Athletic Journal and Scholastic Coach, both the
HOCKEY book and BETTER BASKETBALL will be featured.