vangsuuccemse, McGrRAw-Hit~t Book Company: INc. a

MARTIN M. FOSS CURTIS G.BENJAMIN

PRESIDENT McGRAW-HILL BUILDING COLLEGE DEPARTMENT
FRANK L. EGNER
JAMES S. THOMPSON 330 WEST 42nd STREET MAIL ORDER DEPARTMENT
NEW YORK,N-Y. JOSEPH A.HYLAND
CURTIS W.McGRAW
VICE PRESIDENT AND TREASURER i PRODUCTION DER a ate
: CABLE ADDRESS LONDON HUGH J. KELLY
WILLIAM E. HAWKE Mc GRAW HILL” NEW YORK ALDWYCH HOUSE,W.C.2. EACH:

SECRETARY. & ASST. TREASURER

December 13
i: 3 =o 8

Dr. Forrest C. Allen
University of Kansas
Lawrence, Kansas

Dear Dr. Allen:

As promised in previous correspondence, I
am enclosing herewith a sample of the special campaign
which went out to the Kensas list which you furnished
us. This has just been mailed and we will keep track
of the orders received.

I should tell you also that the School
Department campaign of 10,000 was mailed last week
and a goodly amount of orders are starting to arrive.
In fact, yesterday the returns were around 60 copies.
We very much hope that this indicates that sales by
mail order are starting to improve.

You will remember that I told you in an
earlier letter that mail order in general throughout
the country has been very poor all this Fall. Con-
sequently, we delayed a lot of the campaigns which
we had planned. I think we were wise in this, par-
ticularly in the light of the fact that the campaign
of 10,000 circulars on BETTER BASKETBALL which our
College Department sent out early in October was a
complete flop. As you well know, it is mighty p
difficult to buck a falling market.

While writing this, your letter of December 8
has arrived and I think the above fairly well answers
everything you mention and I think I have discussed
most of your points in previous letters as well.

Please do not worry. We are watching the
situation carefully and your book is getting every