Sa one Mc GRAw-HILL BOOK COMPANY: INC.

ae McGRAW-HILL BUILDING

JAMES S.THOMPSON ; 330 WEST 42no0 STREET
VICE PRESIDENT
NEW YORK,N-Y.
CURTIS W.McGRAW :
VICE PRESIDENT AND TREASURER EAeteAcoeeas LOUDON
WILLIAM E. HAWKE “Mc GRAW HILL” NEW YORK ALDWYCH HOUSE,W.C.2.
SECRETARY. & ASST. TREASURER

ASSISTANT VICE PRESIDENTS
CURTIS G,BENJAMIN
COLLEGE DEPARTMENT

FRANK L. EGNER
MAIL ORDER DEPARTMENT

JOSEPH A.HYLAND
PRODUCTION DEPARTMENT

HUGH J. KELLY
TRADE DEPARTMENT

April 10th
1-2 2. 3

Dr. Forrest C. Allen
University of Kansas
Lawrence, Kansas

Dear Dr. Allen:

I am addressing this answer to your letter
of April 5 to Lawrence, Kansas, figuring that you will
stop off there after you leave San Francisco.

I note with interest that you have been
speaking on basketball on the Coast and all such
publicity does naturally help the sale of BETTER
BASKETBALL. There is. no question, too, that even
if you wandered over the country for many years
mentioning BETTER BASKETBALL, there would always be
some who had not heard of it. That would probably
include the BASKETBALL BIBLE as well.

We will be glad to welcome you here at
the New York office to discuss more sales plans.
I plan to be away the first week in May but Kelly
and Egner will look after you. 7

As pointed out before, with all the
advertising and many thousands of circulars which
have gone out on BETTER BASKETBALL over the past
year, the market should be pretty well covered.
However, there are a high percentage of people who
never read advertisements or books even though they
talk a lot about such things. However, your idea
for an attack from a different angle may have merit.

Sincerely yours,