4
Bo

l
—— -

JAMES *H.McGRAW,JR.
CHAIRMAN OF THE BOARD

MARTIN M. FOSS
_ PRESIDENT

JAMES S.THOMPSON
VICE PRESIDENT ©

CURTIS W.McGRAW
VICE PRESIDENT AND TREASURER

Mc GRAw- HILL Book COMPANY :- INC.

Mc GRAW-HILL BUILDING

CABLE ADDRESS

330 WEST 42np STREET
NEW YORK,N-Y.

LONDON

i

ASSISTANT VICE PRESIDENTS

CURTIS G.BENJAMIN
COLLEGE DEPARTMENT

FRANK L. EGNER

MAIL ORDER DEPARTMENT

JOSEPH A.HYLAND
PRODUCTION DEPARTMENT

WILLIAM E. HAWKE

“Mc GRAW HILL” NEW YORK ALDWYCH HOUSE,W.C.2. HUGH J. KELLY

SECRETARY & ASST. TREASURER. TRADE DEPARTMENT

November 135
19 o 9

Dr. Forrest C. Allen
University of Kansas
Lawrence, Kansas

Dear Dr. Allen:

I have your letter of November 9 and have
discussed it with our Sales Department.

I think I have told you before that we do
not believe there has ever been a book published
whereby everybody, even in the field of the book,
knows about it. A great many people just do not
read or notice much which is going on around them.
We cannot change these habits and naturally we or
any other publisher cannot be expected to call on
every individual who might be interested in a book.

BETTER BASKETBALL has and is receiving
every attention possible within reason. First of
all, we have been over the list twice of every
purchaser of the BASKETBALL BIBLE and we have also
sent circulars to all the subscribers to "Athletic
Journal" and "Scholastic Coach" on several occasions,

We have sent out on two occasions, circulars
to our special sports book purchasing list which
total over 10,000. Little stuffer circulars have
been tucked in all kinds of mail going out as well.
Every high school and college library, as well as
departments of education themselves, have received
circulars on numerous occasions. We also have
probably had at least a dozen advertisements of the
book too. I would not doubt but that circulars of
the book have been in at least 200,000 pieces of mail.

Outside of the school and college field as
above, our trade or general bookstore salesmen have