McGrRAw-HILt Book COMPANY: ING.

To Dr. Forrest C. Allen — Se ; pate 11/13/39

mentioned it on every trip since the book was published
in covering the general bookstores of the country.

They have also written to every sportings goods house,
sending circulars as well, of which they have a list.
Even with all the above, we are actually not going to
catch everybody who might be a prospective purchaser.

It would seem to me that the promotion
coverage has and is being accomplished as well as
it is humanly possible to cover it.in a reasonably
economical way, and the promotion will be continued.

| I have mentioned to you before the reasons
why such a book cannot sell as well in these times
as fifteen years ago, but the results have been
and will continue to be respectable and it is our
feeling that the book has received every attention.
Naturally, coaches are the primary market but we
cannot call on every one. We have mailed many
circulars to every coach who is on any available
list, but we cannot make all of them read their
mail.

Sincerely,

CWM : mK