SA Se okt McGrRAw- HILL Book COMPANY: INC. Se

MARTIN M. FOSS

PRESIDENT

CURTIS G.BENJAMIN

Mc GRAW-HILL BUILDING COLLEGE DEPARTMENT
FRANK L. EGNER

JAMES S. THOMPSON 330 WEST 42ND STREET MAIL ORDER DEPARTMENT

VICE PRESIDENT

NEW YORK, N-Y. JOSEPH A.HYLAND

CURTIS W.McGRAW PRODUCTION DEPARTMENT

VICE PRESIDENT AND TREASURER

WILLIAM E. HAWKE

CABLE ADDRESS LONDON
“Mc GRAW HILL” NEW YORK ALDWYCH HOUSE,W.C.2. Ne ee

SECRETARY & ASST, TREASURER

July 15
1938

Dr. Forrest C. Allen
University of Kansas
Lawrence, Kansas

Dear Dr. Allen:

I acknowledge your letter of July 11 taking up
for most part the marketing of BETTER BASKETBALL. I
have gone over it carefully with our various department
heads, and will do so again during August when we are
making plans for the Fall.

In the first place, the book came out very late
for proper marketing as the basketball season had already
started when it was published. We realize this and feel
that the results thus far,in the light of that fact, are
excellent. In our plans for this Fall, it. will be handled
as a new book and I think and hope sales should be good.
BETTER BASKETBALL will have a long life for a great many
years and during that period with a new crop of coaches
and players coming along each year, final results should
be very respectable.

We have covered either once or more practically
all of the various points or sales possibilities you have
mentioned. As stated above, they will be covered again.

Lowe & Campbell have done very well thus far and
in checking just the Kansas City store, they have ordered
around 250 copies. This does not cover the other nine or
ten stores which have also ordered as well.

One other point you should remember. Your Basket-
ball Bible was published in 1924 and at that time there were
very few, if any, which could be considered competing books
which amounted to anything. Then, too, the times were en-
tirely different, and the price factor or listprice makes
much more difference today than ever before.

You have one wrong impression of us and that is that