Be ES McGrRAw-HiLtt Book COMPANY: ING. ee

MARTIN M. FOSS
PRESIDENT

CURTIS G.BENJAMIN

Mc GRAW- HILL BUILDING COTEECE DEE AER ENS
FRANK L. EGNER

JAMES S. THOMPSON 330 WEST 42nd STREET MAIL ORDER DEPARTMENT

VICE PRESIDENT
CURTIS W.McGR

WILLIAM E. HAWK

NEW YORK ,N-Y. JOSEPH A.HYLAND

AW
VICE PRESIDENT AND TREASURER PRODUCTION DEPARTMENT

E “Mc GRAW HILL” NEW YORK ALDWYCH HOUSE,W.C.2. TRADE DEPARTMENT

CABLE ADDRESS LONDON HUGH J.KELLY

SECRETARY & ASST. TREASURER

November 10
2 3S Ss

Dr. Forrest C. Allen

Department of Physical Education
University of Kansas

Lawrence, Kansas

'Dear Dr. Allen:

I am acknowledging your letter of November 2
which has been delayed because I have been out of. the
office considerably lately on many important Book
Association matters. Please excuse the seeming neglect.

In accordance with your request, I am sending
you twenty-five each of the enclosed sample circulars,
which about exhausts our present supply but a new supply
will be ready within the next few weeks. ,

I did not think it necessary to answer our
August eorrespondence because our Advertising Depart- _
ment have pretty nearly followed your suggestions made
at that time.

Nothing, of course, was done in August and
September because they are very poor mail order months,
particularly in the college and school fields. Then,
too, we wanted to let the start of the football season -
as well as the busy period of college opening pass by —
before we started campaigning.

During October, our College Department sent
out almost 10,000 circulars to every Department of
Physical Education and our special list of coaches.
Our School Department now has on the way out a campaign
of almost the same number to all the high schools of any
size in the country, for the attention of both Libraries
and Athletic Departments. Then, too, they have had
advertisements on your book in many of the athletic
papers and our efforts, of course, will be continued.