McGraw-HiLt Book Company: ING.

ro Dr. Forrest C. Allen PAGE —2- pate 11/10/38

Our School Department covers a great many
of the State Teachers Conventions, where we have a
booth and a display of our books. BETTER BASKETBALL
has been at each one, although we cannot economically
possibly cover them all.

Do not worry. The book is being actively
re-marketed and pushed and should do exceedingly
well. The next three months should show excellent
sales. From July 1 to November 1, we have sold
almost 600 copies and for the first few days of
this month, about 100 more. We feel that an
excellent record, particularly in the light of the
higher unit cost of the book and because of the
fact that this Fall throughout the country has been
exceedingly poor for mail orders. In many many
meetings with the various publishing houses, many
of them have told me that their mail order sales
are off at least 50%.

With kindest regards,

Sincerely yours,