HANES eres McGrRAw-HiLtt Book COMPANY: INC. ee

MARTIN M. FOSS + “a CURTIS G.BENJAMIN

PRESIDENT McGRAW-HILL BUILDING COLLEGE DEPARTMENT
JAMES S.THOMPSON 330 WEST 42np STREET FRANK L. EGNER )
VICE PRESIDENT MAIL ORDER DEPARTMENT 1
CURTIS W.McGRAW Sw Sees JOSEPH A.HYLAND |
VICE PRESIDENT AND TREASURER PRODUCTION DEPARTMENT 4
tue erany ies Gea YORE Seg ED HUGH J. KELLY
WILLIAM E. HAWKE "NEW ALDWYCH HOUSE,W.C.2. :
SECRETARY &ASST. TREASURER E TRADE DEPARTMENT i
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July 7th

Dr. Forrest C. Allen
University of Kansas
Lawrence, Kansas

Dear Dr. Allen:

I acknowledge receipt of your letter of July 2,
in the first paragraph of which you ask that I mail
Mrs. Allen a check for the royalties as she is soon to
drive East. In accordance with your request, I enclose
our eheck in the amount of $250.00 made out to you, asking
that you pass it over to Mrs. Allen. I make the check to
you because our auditors object to our making payments to
any others than those withwhom we have a royalty agreement.
I know you will understand their reason. Toward the end
of July, a complete statement of sales and royalties
accrued will be mailed to you, together with a check for
any amount over $250.00 due.

We are sorry that you feel disappointed over the
sale of BETTER BASKETBALL during the first six months of
the year. Personally, I doubt very much if the sale could
have been doubled without a sales cost far beyond reason.

IT am not going into a great amount of detail as to the pro-
motion we have undertaken for the book but every suggestion
you have made has been covered several times. Circulars
have been sent to the subscription lists of both the
"Scholastic Coach" and “Athletic Journal". Practically
every coach has received a circular beside this through
either our School or College Departments. Circulars have
been sent to the Physical Education Departments of both
schools and colleges as well, and we have a little while
ago written a personal letter to every Summer School direc-
tor.. In this connection, we hope to receive some good
Summer School orders, and we hope that the first six months
of the year is what might be considered an off season for
the book.

As you know too, all this circularization has
been followed up with advertisements from time to time
during the season, and we shall, of course, do so again
next Fall.