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JAMES H.Mc GRAW,JR. Mc GRAw- HILL B oO OK. COMPANY: Inc : ASSISTANT VICE PRESIDENTS

CHAIRMAN OF THE BOARD

CURTIS G.BENJAMIN

MARTIN M. FOSS

PRESIDENT Mc GRAW-HILL BUILDING COLLEGE DEPARTMENT

FRANK L. EGNER

JAMES S. THOMPSON 330 WEST 42nd STREET MAIL ORDER DEPARTMENT

VICE PRESIDENT

NEW YORK,N-Y. JOSEPH A.HYLAND

CURTIS W.McGRAW ea PRODUCTION DEPARTMENT

VICE PRESIDENT AND TREASU eee cONDOR

“ HUGH J. KELLY

WILLIAM E. HAWKE Mc GRAW HILL” NEW YORK ALDWYCH HOUSE,W.C.2. TRADE DEPARTMENT

SECRETARY & ASST. TREASURER

2
April 26

Dr. Forrest C. Allen
University of Kansas
Lawrence, Kansas

Dear Doctor Allen:

In accordance with your letter of April 22,
T am sending you a complimentary copy of BETTER
BASKETBALL under separate cover for Henry McCurdy
of the Macmillan Company. It is unusual to have
the representetive of another publisher boost one's
book but [I imagine you have a close connection with
him,

I note also your visit with Dr. Neilson and
hope that possibly he can use the book in his new
Athletic and Physical Education classes.

I also have your letter of April 20 stating
that you have received the sample cover with the
brown ink. You ask if something in dark blue would
not be better than the tan colored binding. As TI
have told you before, this we tried and it worked
out poorly.

First of all, real gold stamping would be
prohibitive in cost. Secondly, imitation gold is
unsatisfactory and would only last about a year
and then the book would look terrible and worse than
ever. Red ink will not show up satisfactorily on the
dark blue and hence we hit upon the leather cover
binding which, to most of us, is very attractive.

I cannot agree that the present cover gives
a cheap appearance or -detracts from the dignity in
any way. We have many books, as do all other pub-
lishers, in various colored bindings and the trend
today, particularly, by the outstanding artists in
book design is for lighter and striking colors.