JAMES H.McG
CHAIRMAN OF

toll Mc GRAW- Hi LL B OOK G OMPAN Y=: In Cc. ASSISTANT VICE PRESIDENTS

MARTIN M..2OSS CURTIS G.BENJAMIN

PRESIDENT Mc GRAW-HILL BUILDING COLLEGE DEPARTMENT

JAMES S. THOMPSON 330 WEST 42np STREET rnon adic
ICE PRESIDE
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CURTIS W.McGRAW NEW YORK,NY. JOSEPH A-HYLAND

VICE PRESIDENT AND TREASURER z 5

_ CABLE ADDRESS 4 LONDON HUGH J.KELLY
WILLIAM E. HAWKE “MC GRAW HILL” NEW YORK ALDWYCH HOUSE,W.C.2. GH J. KELUY ar

SECRETARY & ASST. TREASURER

January 26

Dr. Forrest C. Allen
University of Kansas
Lawrence, Kansas

Dear Dr. Allen:

Since receipt of your letter of January 14, I
have been having our Editorial Department go over the
bulletin you sent us - Mr. Dill of your Publicity
Bureau.

As stated to you in my letter of January 17,
in present form it is nothing but a pamphlet and could
not command a reasonable price to make it commercially .
attractive. Even if he expanded it pares or four Fold,
our editors doubt the market.

  
 
 
 
 
 
 
 
 
 
 
  
 
 
 
  

Recently J have had correspondence with Mr. z
Royer of Lowe & Campbell concerning a few other pro-
posals on other kinds of athletic books. He informs
me that the only athletic publications he feels will
really commend a good market are books on football, —
basketball, and track. I am inclined to partly agree
with him. a ee ee.

Hence, unless. we could see more definitely
what Mr. Dill plans to do, we should not consider the
matter further. I am not encouraging Mr. Dill because
I do not want to ask him to do a lot of work for which
we would see no market, but if he plans to develop S
something anyway, we would naturally like to have a
look at it. : |

With ae regards,

Sincerely yours,

CW s VK