Noma eee Mc GrRAw-HiL_ Book COMPANY: INC. Ie sso nis oes

CURTIS G.BENJAMIN

MARTIN M. FOSS
PRESIDENT McGRAW-HILL BUILDING COLLEGE DEPARTMENT
. F . EGNER
JAMES S.THOMPSON 330 WEST 42nd STREET ae oteen DEPARTMENT
VICE PRESIDENT 5
NEW YORK,N-Y. JOSEPH A.HYLAND

CURTIS W.McGRAW ? PRODUCTION DEPARTMENT

VICE PRESIDENT AND TREASURER :

WILLIAM .E. HAWKE
SECRETARY & ASST. TREASURER

CABLE ADDRESS LONDON
“Mc GRAW HILL” NEW YORK ALDWYCH HOUSE,W.C.2. HOP or a aeens

November 24
i: 3S 7

br, Forrest. C. Allen
University of Kansas
Lawrence, Kansas

Dear Dr. Allen:

I acknowledge your first letter of November 22
concerning the mail order activity which IT had mentioned.
It may be true that more coaches and boys will buy the
book just before Christmas but I should judge that would
be more or less bookstore sale rather than by mail order.
Our experience over long years has proven that mail
orders during December are not very numerous and we
generally do little of it. It is our opinion that the
mail order during January and February should be most
satisfactory.

I, too, wish the book had been out a bit earlier
and it would heave been had it been a smaller volume with
less illustrations and less complicated. However, it was
impossible in the light of those fects and because of our
heavy schedule as well.

I might mention that our Sales Department has
already been in touch with Lowe & Campbell and their
chain of stores and has received orders from all of
them. .

The book will be ready the end of next week
and we will start to ship then, although the exact pub-
lication date will not be until the 10th. —

In your second letter of November 22, I think.
your method of handling the bookstores in Lawrence a
good one. It will save us a trip and with your close
contacts you will probably do a better selling job than
we would,

Your order for 125 copies, I am placing on
file and it will be shipped you immediately upon pub-
lication, by Express, which would be much faster than