Mc Graw-HILL Book COMPANY: ING.

To Dr. Forrest C. Allen PAGE —2- pate 11/24/37

Parcel Post of Freight. As to what discount you allow
the various stores, we really are not much interested
except for the regular bookstores, who should be allowed
our regular discounts as given you in a previous letter.
On that regular seale, the discount we allow you will be
41%. I take it that you would like us to bill you direct
rather than charge your royalty account.

Things have been coming so thick and fast
that I got behind and am just now finding time to answer
your first letter of November 17. In that letter you
mention small ads in various State High School Athletic
Journals. I will take this up with our Sales Depart-
ment and if they think well of it, get in touch with
the men you mention. However, it is a dangerous
precedent for us because with so many other books in
their field, they will be continually pestering us
and some hard feeling is liable to crop up. College
papers, particularly, we shy away from because of
that latter point.

I note the letter from Major Griffith and
see that you will write something for him on the new
tin-off rule. If you can get the book mentioned, of
course, it will be fine. Advertisements have already
been scheduled for December and January with the
Athletic Journal and they will get a review copy as
well.

The Athletic Journal did publish Lambert's
book on Basketball but that was several years ago and
they did not have great success with it. According to
them, it should have gone to a regular publisher.

I also note the list of people who helped
you with the book and I will send you the number of
copvies as listed so that you may autograph them and
forward them to the various people involved because
you have given no addresses for them.

In your second letter of November 17 you tell
us that you have sent Major Griffith the article that
you wrote in BETTER BASKETBALL and he will give credit
to the publisher and author. You, of course, have per-
mission for this and you can tell Major Griffith - can
run it when he pleases.

Sincerely yours,

: s
CWM ¢ Ms ; : 2