Mc GrAw-HILLt Book CoMPAny: ING.

TO Dr. Forrest C. Allen PAGE —L-— DATE 11/19/37

As I have said before, we will also be in
touch with Lowe & Campbell and you need not bother
yourself or waste any time on the promotion.

After the first of the year, a special two
page circular will go out to the subscription lists
of both Scholastic Coach and Athletic Journal. It
will also be sent to our purchasers lists of sports
books. I suppose the total mailing will be aroud
50,000. We will also get many of the larger book-
stores to mail circulars as well by furnishing them
said circulars. Before the first of the year, our
Salesmen will have called on most of the important
bookstores in the country, or their department will
have been in touch with them by correspondence,

In the second letter of November 15,I have
received the copy of The Coach from Lowe & Campbell
and read it with mich interest as well as passed it
around here at the office.

I note you have seen the write-up in the
Scholastic Coach and Herb McCracken has promised
me a much larger and more detailed one as soon as
he receives the finished book. It will no doubt
appear in the January issue.

I will check and make sure Mr. McBridets
name is on our list to receive a complimentary copy,
for a good review in the Kansas City Star will help.

You also tell me that you will send me a
list of the boys who helped with the photographs
in the book and I will await your convenience on
this.

I will also have our salesmen go into the
Lowe & Campbell stores in various sections of the
country as outlined on Page -5 of thé last issue of
The Coach.

Sincerely yours,

CWA: MK