TO

Mc GraAw-HILL Book COMPANY: ING.

Dr. Allen PAGE two DATE 11 -4-37

with a difficult proposition. Of course there are a
few places where all of the corresponding text does
not face the related exhibit or diagram, but I am sure
that you recognize these limitations. There are also
a few other places where, in my opinion, this arrange-
ment might be improved, but I feel that the improve-
ment, if it could be affected, would be very slight
indeed.

I have just seen your suggestions regarding
the suggested rearrangement of pages 181-184 inelusive
but we cannot answer your comments definitely until the
manuscript is returned to us from the printer. I can-
not account for some of this text being out of order,
and it is unfortunate that you did not note this during
the examination of the galley proofs. When returning
the corrected galleys to the printer for page makeup, we
did note that the exhibits were referred to out of
proper numerical sequence and made one change, but did
not suspect that the text was not in proper order since
we felt that you would have called this to our attention.
However, just as soon as the manuscript is returned we
will rearrange these pages and submit second proofs for
your approval.

In so far as is concerned the jacket, Mr. McGraw
has advised you that the subordinate or "explanatory"
title "Technique, Tactics and Tails" will appear on the
jacket, and also on the cover of the binding as well as

on the title page itself. I believe that it will be well

to include this explanatory title beneath the master
title on the half title page that precedes the main
title. Just so that there may be no misunderstanding,
however, we do not intend to include the word "Incor-
porating™ because we feel that its use is superluous.

Since Mr. McGraw has already advised you that
the selling price of the book is to be $4.00 rather than
$3.00 as you suspected, I can only say that the use of
10 point type, rather than 11 point shown in the
original samples was decided upon here, and I might
add that we did not consider it necessary to mention
this to you because we feel that the use of this slightly
smaller type was necessary and we knew that it could not
affect the readability of the text. Please bear in mind